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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Indonesian Journal of Sustainability Policy and Technology
Zawawi Zawawi
Universitas Pembangunan Nasional Veteran Jawa Timur
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendampingan Digitalisasi Marketing dan Legalitas Usaha UMKM untuk Meningkatkan Mengembangkan UMKM Desa Banjaragung Kecamatan Bareng Jombang Jawa Timur Dzikri Kurniawan; Naila Aisyah Putri; Sheily Novitasari; Siti Hawa’ Octaviani; Mu’tasim Billah; Zawawi Zawawi
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i2.150

Abstract

Group 02 KKN-T MBKM UPN "Veteran" East Java located in Banjaragung Village, Bareng District, Jombang Regency provided assistance on digital marketing and business legality to improve the quality of MSME (Micro, Small, and Medium Enterprises) products. There are still many MSMEs in Banjaragung Village that do not have NIB, are halal certified, and also don’t take advantage of the current digital marketing. The purpose of this service activity is to improve the development of MSMEs in Banjaragung Village, Bareng District, Jombang Regency through digital marketing assistance and MSME business legality. The assistance program for making digital marketing includes making social media such as Instagram Business, e-commerce Shopee and Tokopedia, making stickers for new packaging, and making banners for MSMEs. Business legal assistance in the form of assistance provided by the group 02 KKN-T MBKM in the manufacturing process, as well as collecting various data needed to meet the requirements for making NIB and Halal Certification. With assistance regarding digital marketing and business legality, this business is able to expand market reach and increase consumer confidence in the products being marketed, so that it is able to achieve the goals expected of MSME players in Banjaragung Village.
Keahlian Komputer dan Kendali Lokus Mahasiswa dalam Penerimaan Teknologi Informasi: (Computer Skills and Student Locus of Control in Information Technology Acceptance) Rusli Rusli; Zawawi Zawawi
Indonesian Journal of Sustainability Policy and Technology Vol. 1 No. 1 (2023): Indonesian Journal of Sustainability Policy and Technology - May 2023
Publisher : PT Global Digital Sains Tekno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61656/ijospat.v1i1.154

Abstract

This research, conducted as a quantitative study, aims to establish the influence of locus of control (LOC) and computer skills on the acceptance of information technology. The primary data for this study was collected through the distribution of questionnaires among students at Universities A and B in Surabaya. The respondents were students enrolled in Computer Applications and Accounting Information Systems courses. Seventy-eight questionnaires were processed, and the data was analyzed using multiple linear regression analysis. The test findings indicate that LOC does not significantly influence the acceptance of information technology, while computer skills do. These results highlight the necessity of incorporating computer and information technology-related material in the curriculum, particularly in the current digital era. ABSTRAK: Tujuan penelitian adalah untuk membuktikan pengaruh locus of control (LOC) dan keahlian computer terhadap penerimaan teknologi informasi. Penelitian ini merupakan penelitian kualitatif dengan data primer yang diperoleh melalui penyebaran kuesioner. Kuesioner disebarkan kepada mahasiswa di Universitas A dan B yang ada di Surabaya. Mahasiswa yang dijadikan responden adalah mahasiswa yang mengikuti mata kuliah Aplikasi Komputer dan Sistem Informasi Akuntansi. Kuesioner yang dapat diolah sebanyak 78 kuesioner. Pengujian dilakukan dengan analisis regresi linier berganda. Hasil pengujian membuktikan bahwa LOC tidak memengaruhi penerimaan teknologi informasi, sedangkan keahlian computer memengaruhi penerimaan teknologi informasi. Hasil ini mengimplikasikan bahwa pembelajaran dengan materi yang berhubungan dengan komputer dan teknologi informasi sangat diperlukan mahasiswa, khususnya dalam era digital saat ini.
Co-Authors Dzikri Kurniawan Mu’tasim Billah Naila Aisyah Putri Rusli Rusli Sheily Novitasari Siti Hawa’ Octaviani