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All Journal Ethos
Salman Hafizh
Universitas Islam Bandung
Education

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The Effectiveness of Garbage Sorting Campaigns for Villagers Nabila Rahmaniya; Salman Hafizh; Dewangga Bintang Ramadhan; Rizki Muhamad Alamsyah; Raditya Pratama Putra; Tri Nur Aini Noviar
ETHOS (Jurnal Penelitian dan Pengabdian) Vol 11 No.2 (Juni, 2023) Ethos: Jurnal Penelitian Dan Pangabdian Kepada Masyarakat (Sains & Teknolog
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ethos.v11i2.11128

Abstract

Abstract. In everyday life, humans need campaigns to succeed in their activities. The campaign is intended so that there is a harmony of understanding in the audience. Persuasive messages themselves can be packaged in various ways and one of them is socialization. Socialization can be considered effective if it can follow social patterns in the intended community. In this study, researchers will look at the effectiveness of the campaign conducted by the Markisa PPK Ormawa Team BEM Fikom Unisba in waste management. The Markisa Team was chosen because the researcher assessed that the Markisa Team was still new to waste management. In addition, the study program of the Markisa Team was not aligned with the campaign being carried out. This study uses a quantitative research method with a descriptive approach and uses the Ostergaard Campaign Model. And, from this study it can be concluded that the Markisa PPK Ormawa BEM Fikom Unisba Team is credible,  it's just that it hasn't achieved the goals it wants to achieve. This can be seen from several villagers who still do not understand the campaign being delivered.
Co-Authors Dewangga Bintang Ramadhan Nabila Rahmaniya Raditya Pratama Putra Rizki Muhamad Alamsyah Tri Nur Aini Noviar