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Endang Larasati
Departemen Administrasi Publik
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STRATEGI PENGEMBANGAN UMKM OLEH DINAS KOPERASI DAN USAHA MIKRO KOTA SEMARANG Aurora Latita Aulia Ramadhanti; Endang Larasati; Dyah Lituhayu
Journal of Public Policy and Management Review Vol 12, No 3: Juli 2023
Publisher : Jurusan Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jppmr.v12i3.39806

Abstract

An outbreak of the Covid-19 virus attacked the country of Indonesia. The entry of the Covid-19 virus into this country greatly affects and has an impact on all sectors in society's life, such as the MSME sector. The existence of this outbreak resulted in MSME spread across several sub-districts in the city of Semarang experiencing a decrease in turnover and experiencing problems. The problems faced by SMEs in the city of Semarang are such as capital problems, production problems, marketing problems, and other marketing. The purpose of this study is to analyze the strategy of the Cooperatives and Micro Enterprises Office of Semarang City in overcoming problems that occur in MSMEs and analyze the driving factors in planning this strategy. This study uses a qualitative method with a descriptive approach. The theory in this study uses the theory of Bryson. The results of the study show that the MSME development strategy in overcoming problems uses the SWOT method, namely 1) providing MSME product marketing facilities or facilitation, 2) Assisting in facilitating MSME product standardization, 3) Providing MSME access to sources of capital, 4) Implementing marketing digitization. In strategic planning by the Agency, there are driving factors, namely the suitability of the vision and mission of the Semarang City Cooperatives and Micro Enterprises Office, the availability of adequate facilities and infrastructure, the availability of an adequate budget, the use of information and communication technology in the MSME sector, and the involvement of stakeholders in the MSME sector.
IMPLEMENTASI KEBIJAKAN PEMBANGUNAN KEPARIWISATAAN BUKIT TANGKEBAN KABUPATEN PEMALANG Shafa Tasya Kamila; Endang Larasati; Tri Yuniningsih
Journal of Public Policy and Management Review Vol 12, No 4: Oktober 2023
Publisher : Jurusan Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jppmr.v12i4.41465

Abstract

The Pemalang Regency Government issued Pemalang Regency Regional Regulation Number 19 of 2016 concerning the Pemalang Regency Tourism Development Master Plan for 2017-2025. This regional regulation is a policy that serves as a guideline in carrying out tourism development and development on Tangkeban Hill, but the implementation of this policy is not yet optimal. This research aims to analyze the implementation of tourism development policies on Tangkeban Hill and identify supporting and inhibiting factors. The method used is descriptive qualitative with data collection through observation, interviews and documentation. The results of the research show that in general the construction and development of Tangkeban Hill is in accordance with the contents of the policy even though there are aspects that are not yet optimal, namely aspects of target accuracy and environmental accuracy. Supporting factors consist of communication flexibility, a positive degree of disposition and an appropriate bureaucratic structure, while factors inhibiting implementation are resources. Recommendations that can be given are more intensive and massive tourism human resource training, direct and regular socialization regarding tourism development policies (Ripparkab) and Sapta Pesona, and the need to reconstruct tourism revenue sharing, so that the budget posture for operational needs is more sufficient to improve quality. and quantity of tourist destinations.
Co-Authors Aurora Latita Aulia Ramadhanti Dyah Lituhayu Shafa Tasya Kamila Tri Yuniningsih