Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Manajemen Bisnis Kompetensi Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
Yuli Ardianto, Yuli
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS KEPUTUSAN PEMBELIAN MAKANAN KHAS DAERAH DITINJAU DARI PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN Thalib, Supriadi; Setiarini, Setiarini; Ardianto, Yuli
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose- This study analyzes the effect of word of mouth, product quality on consumer purchasing decisions, and simultaneously analyzes purchasing decisions, word of mouth, and product quality on customer loyalty. Design/methodology/approach- Data were collected from 150 respondents from 3 (three) areas Jakarta, Depok, and Bogor. Data analysis techniques using Path Analysis. Findings- word of mouth and product quality have a positive effect on purchasing decisions, as well as simultaneous purchasing decisions, word of mouth affects customer loyalty but not product quality. Product quality does not affect loyalty consumption of local specialties in the city of Bogor-Depok Implications-Local culinary SMEs are advised to maintain consumer satisfaction by interacting with them to create a positive impression. Consumers who have a positive impression will provide the word of mouth so as to increase purchasing decisions and customer loyaltyKeywords: Word of Mouth, Quality Product, Purchasing Decision, Loyalty
PENGARUH KONDISI KEUANGAN, RASIO KEGAGALAN HUTANG, UKURAN PERUSAHAAN DAN REPUTASI KANTOR AKUNTAN PUBLIK TERHADAP PENERIMAAN OPINI GOING CONCERN Ardianto, Yuli
Manajemen Bisnis Kompetensi Vol. 09 No.01 Juni 2014
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The use of financial condition variable and the debt default is based on the assumption that Going Concern Opinion (GCO) is given only when the company experience financial distress. The size of the company, then, is used as variable due to the reason that the bigger the company, the easier it is to overcome the financial distress as it has stronger board of management. Therefore, the possibility to accept GCO is less compare to the smaller company. Professional accountant public offices keep their reputation by giving opinion according to the auditing result even when they have financial distress and is being audited by bigger Public Accountant Office. The possibility to receive GCO is bigger. The results showed that the financial condition of all significant variables, all three have a significance level of less than 5%. Financial ratios reflect the company's ability to complete its obligations so that all three ratios may affect the likelihood of receiving going-concern opinion. While the other variables, including the failure of debt, company size and reputation of a public accounting firm, they were not significant because it has a greater significance level of 5%. This indicates that the auditor only concerned with financial factors will make a decision at the time of going concern opinion Keywords: Going Concern Opinion, Financial Ratio, Reputation Of Accountant Public,  Financial Condition  
Co-Authors Setiarini Setiarini, Setiarini Thalib, Supriadi Warsono Warsono