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All Journal International Journal of Management Science and Application
Moh Mardiyana
Universitas Pelita Bangsa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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A SWOT (Strength Weakness Opportunity and Threat) Analysis as a Strategy to Enhance Competitiveness Moh Mardiyana; M Ihsan; Adrial Adrial; Hufrizatul Parida; Syahril Sidiq; Taufik Hidayat
International Journal of Management Science and Application Vol. 1 No. 1 (2022): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (641.888 KB) | DOI: 10.58291/ijmsa.v1i1.8

Abstract

This study aims to determine how an analysis of Strengths, weaknesses, and opportunities, and threat is used as a strategy to increase competitiveness and its obstacles in Denpasar Sharia Rural Banks. The research method used was a quantitative approach in the form of case studies descriptive. The SWOT analysis used is the analytical method descriptive, SWOT Matrix, and SWOT diagram analysis. Data collection techniques in this study are interviews and literature. The results showed that the SWOT analysis as a strategy to increase competitiveness needs to be re-evaluated, so that good performance is formed from within and from outside the organization.
Co-Authors Adrial Adrial Hufrizatul Parida M Ihsan Syahril Sidiq Taufik Hidayat