Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Jurnal Dehasen Untuk Negeri Jurnal Gotong Royong
Tri Febrina
Universitas Dehasen Bengkulu
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Daya saing usaha agroforestri kopi di Desa Blitar Seberang, Kecamatan Sindang Kelingi, Kabupaten Rejang Lebong Ida ayu Made Er Meytha Gayatri; Ida Anggriani; Tri Febrina; Zoniarti Zoniarti; Yeni Herlina
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4310

Abstract

Competitiveness is closely related to productivity which determines the success of increasing the standard of living of business actors, and at the MSME level productivity is highly dependent on the ability to collaborate with large businesses or fellow MSMEs, creating competitive advantage, proper management, appropriate technology, continuous innovation, paying attention to the quality, value and uniqueness of the product and how the efficiency of the product is produced so that the company can compete strictly with its competitors. The problem experienced by the people of Blitar Seberang Village in terms of coffee business competitiveness is in determining the competitive advantage that exists in Belitar Seberang coffee. The method used in this dedication activity consists of three stages of activity, namely the preparation stage, the implementation stage and the evaluation stage. The preparation stage consists of survey activities and problem identification. The implementation phase includes the activity of providing materials and training. The final stage is the evaluation and reporting stage of the results of community service activities. Through this community service activity, it is hoped that the community can increase the competitiveness of the coffee business by raising the competitive advantage of coffee. Communities can make decisions in determining marketing strategies so that Belitar Seberang Village coffee can compete on the national and international levels.
Sosialisasi Digital Marketing Pada Usaha Mikro Kecil Dan Menengah (Streetsteamgroup) Agustio Diwangkara; Ahmad Soleh; Suwarni Suwarni; Ida Anggriani; Tri Febrina
Jurnal Gotong Royong Vol 1 No 1 (2024): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i1.6254

Abstract

Digital marketing has become an important tool in supporting the growth of Micro, Small and Medium Enterprises (MSMEs) in the digital era. This research aims to examine the effectiveness of digital marketing socialization in MSMEs, particularly in the streetstemgroup sector. Streetstemgroups, which refer to groups of MSMEs operating in street areas or traditional markets, often face challenges in adopting digital technology. Through qualitative methods, this study analyzes the various socialization strategies implemented, including training, workshops, and the use of social media platforms. The results show that digital understanding and skills acquired through socialization have a significant impact in increasing the visibility and sales of streetstemgroup MSMEs. However, the successful implementation of digital marketing is also influenced by internal factors such as the commitment of entrepreneurs and external support from the government and community. This research suggests the need for continuous collaboration between the government, private sector and community to maximize the potential of digital marketing in empowering streetstemgroup MSMEs.
Co-Authors Agustio Diwangkara Ahmad Soleh Gayatri, Ida Ayu Made Er Meytha Ida Anggriani Suwarni Suwarni Yeni Herlina Zoniarti Zoniarti