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All Journal Jurnal Adijaya Multidisiplin International Journal of Management Research and Economics
Nurul Syamsul Hayat
STIE Pembangunan Tanjungpinang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Innovative Hr Strategies In Building A Culture Of Work Creativity Satriadi Satriadi; Muhammad Sahid Dimitri; Prayoga Dwiguna; Nurul Syamsul Hayat; Saiful Anuar
International Journal of Management Research and Economics Vol. 1 No. 3 (2023): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.534 KB) | DOI: 10.54066/ijmre-itb.v1i3.578

Abstract

Human Resources have always been the most influential and important element in the development efforts of a nation and state. In the study of the literature has shown that using models based on open systems theory and concepts put forward by Schein can provide a holistic approach in describing organizational culture. This research aims to identify innovative strategies that can be used to build a culture of creativity and develop Human Resources (HR) skills that will assist organizations in facing the challenges of global business competition. In this study using the Systematic Literature method, the author collects data related to the theme, data search is carried out by looking for predetermined variable keywords. The conclusion in this study, we must pay attention to the selection of the right human resources who have an innovative spirit, enterprising, active learning and willing to work, forward orientation, many bright ideas, reasonable thinking and have good abilities in judging, managing time, efficiently, and the desire to be able to do experience.
Pengaruh Costumer Relationship Management terhadap Retensi Pelanggan(Studi Kasus Pada Kedai Kopi Nina) Bagus Anugraha; Denny Setiadharma; Meiman Alfares Telaumbanua; Nurul Syamsul Hayat; Satrio Bimo Syahputro
Jurnal Adijaya Multidisplin Vol 1 No 05 (2023): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Customer Relationship Management (CRM) terhadap retensi pelanggan pada Kedai Kopi Nina. Peningkatan persaingan di industri kedai kopi telah mendorong perusahaan untuk mencari cara yang lebih efektif untuk mempertahankan pelanggan yang ada. Studi ini menggunakan pendekatan kualitatif dan kuantitatif dengan mewawancarai pelanggan, menganalisis data penjualan, dan mengevaluasi implementasi strategi CRM. Hasil penelitian menunjukkan bahwa implementasi CRM yang baik memiliki pengaruh positif yang signifikan terhadap retensi pelanggan. Peningkatan dalam pemahaman kebutuhan pelanggan, personalisasi layanan, dan komunikasi yang lebih efisien telah meningkatkan kepuasan pelanggan, yang pada gilirannya meningkatkan retensi pelanggan. Studi ini juga mengidentifikasi faktor-faktor kunci yang memengaruhi kesuksesan CRM, termasuk pelatihan karyawan, teknologi informasi yang memadai, dan komitmen manajemen. Hasil penelitian ini memberikan wawasan berharga bagi pemilik dan manajemen kedai kopi, serta pemilik bisnis di sektor layanan lainnya, tentang pentingnya penerapan CRM dalam meningkatkan retensi pelanggan. Penelitian ini juga memberikan dasar bagi perusahaan- perusahaan untuk mengembangkan strategi CRM yang lebih efektif dan berkelanjutan.
Co-Authors Bagus Anugraha Denny Setiadharma Meiman Alfares Telaumbanua Muhammad Sahid Dimitri Prayoga Dwiguna Saiful Anuar Satriadi Satrio Bimo Syahputro