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All Journal SENTRI : Jurnal Riset Ilmiah Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Jumawan Jumawan
Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS KUALITAS PRODUK UNTUK MENINGKATKAN DAYA SAING UMKM (STUDI PADA AYAM BMKG) Aldi Renaldy; An-Nisaa Shabrina; Hanny Novita Ramadhan; Muthia Novita Ramadhani; Putri Aprilia Hikayatuni’mah; Jumawan Jumawan
SENTRI: Jurnal Riset Ilmiah Vol. 2 No. 7 (2023): SENTRI : Jurnal Riset Ilmiah, Juli 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v2i7.1150

Abstract

Tujuan penelitian ini untuk mengidentifikasi faktor yang mempengaruhi keputusan konsumen terhadap kualitas produk UKM Ayam Bakar Madu (BMKG). Kualitas produk ini juga terkait dengan strategi pemasaran yang ditujukan untuk meningkatkan penjualan UKM Ayam Bakar Madu Kremes Goreng (BMKG). Penelitian ini merupakan penelitian kualitatif deskriptif. Dalam penelitian, observasi, survei, dan wawancara digunakan untuk memperoleh informasi. Namun, metode pengambilan sampel yang digunakan adalah non-probability sampling dan random sampling. Oleh karena itu, hasil penelitian ini menunjukkan konsumen dapat mempengaruhi keputusan pembelian produk UKM Ayam Bakar Madu Kremes Goreng (BMKG).
Analisis Pengaruh Ekspor dan Impor Terhadap Pertumbuhan Ekonomi di Indonesia Jumawan Jumawan; Andhika Rifki Prasetyo
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

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Abstract

This study aims to analyze the impact of exports and imports on Indonesia's economic growth over the period from 1999 to 2020. The method used in this study is the Error Correction Model (ECM) to evaluate both short-term and long-term relationships between these variables. The data utilized in this research are sourced from the Central Bureau of Statistics (BPS) and the World Bank, encompassing the values of exports, imports, and Indonesia's Gross Domestic Product (GDP). The results show that exports have a positive and significant impact on economic growth in the long term, while imports have a negative and significant impact. In the short term, exports also show a significant positive influence, whereas imports have a significantly negative effect on economic growth. These findings underscore the importance of maintaining a balance between exports and imports to ensure sustainable economic growth. Based on the results of the study, the suggested policy implications include increasing access to international markets, better management of imports, economic diversification, and strengthening logistical infrastructure.
Co-Authors Aldi Renaldy An-Nisaa Shabrina Andhika Rifki Prasetyo Hanny Novita Ramadhan Muthia Novita Ramadhani Putri Aprilia Hikayatuni’mah