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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Perlindungan dan Pemberdayaan Sosial (Lindayasos)
Yuliyantini Yuliyantini
Universitas Langlangbuana
Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGEMBANGAN TEKNOLOGI PEMASARAN PRODUK UMKM MELALUI DIGITAL MRSE BAGI PELAKU USAHA DI DESA KETAPANG KABUPATEN BANDUNG Yuliyantini; Tuti Kartika; Jumayar Marbun
Jurnal Ilmiah Perlindungan & Pemberdayaan Sosial, Vol 4 No 2 (2022): LINDAYASOS
Publisher : Politeknik Kesejahteraan Sosial (Poltekesos) Bandung

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Abstract

Small business actors are required to be able to innovate in following the development of digital-based product marketing systems for business sustainability and welfare. MRSE (Management of Reseller and Event) digital marketing technology is the result of engineering from digital and conventional marketing technology designed to improve skills and sales results for small business products for poor families who experience gaps in using digital technology. This study aims to obtain the final design of the MRSE digital marketing technology. This study uses a qualitative approach with the Participatory Action Research (PAR) method. This research was applied to two groups of small business actors of glutinous rice and knitting bags in Katapang Village, Katapang District, Bandung Regency. The results of this study found that the initial conditions for marketing MSME products were carried out conventionally by entrusting the product to local stalls and traditional markets. The planning for the implementation of MRS digital marketing technology includes digital marketing media, marketing partners, and breadth of targets. The results of the study found the final design of MRSE digital marketing technology engineering which was refined into 4 (four elements) namely 1) the use of digital marketing media with a market place and social media (village website, whatsapp business, shopee, and facebook), 2) marketing partners involving resellers namely local village youth, 3) the breadth of sales targets carried out to the national level, and 4) marketing by using events.
Peran Pemerintah Kabupaten Pangandaran Dalam Mengatasi Kemiskinan Yuliyantini Yuliyantini
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 3 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i3.5279

Abstract

The Poverty is still a problem for all regions in Indonesia including Pangandaran Regency which is a new autonomous region in West Java. The purpose of this study was to find out how the efforts made by the regional government of Pangandaran Regency to deal with the poor and how the results of the local government's role in dealing with the poor in Pangandaran Regency. The research method used is a qualitative descriptive method by researching and describing poverty in Pangandaran Regency in 2021 and 2022. The results of the research show that poverty in Pangandaran Regency has decreased, from 9.65 percent in 2021 to 9.32 percent only in 2022 or a decrease of around 0.33 percent, which means around 1,083 people are free from poverty in Pangandaran Regency. This is inseparable from the efforts made by Pangandaran Regency in the form of Providing Direct Assistance, Improving the Quality of Education, Development of New Tourist Destinations, Improving Facilities and Health Insurance, Development of Infrastructure Facilities, Development of Settlements.
Co-Authors Jumayar Marbun Tuti Kartika