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All Journal Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Puspa Dwi Liestiyanti
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI)

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Dampak Penerapan Optimasi Digital Marketing Pada Bisnis Kue Kering Delicies Store Puspa Dwi Liestiyanti; Acep Samsudin
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.730

Abstract

The digital era, which is currently growing, especially in digitalization, can really help day-to-day life, one of which is doing business. By implementing digital marketing optimizationit will increase profits and will also make the business more effective and efficient. This study aims to determine the impact of implementing digital marketing optimization used by Delicies Store. This study uses a qualitative descriptive approach and the subject is Delicies Store. The results of observations, interviews, and documents will become data sources. Based on the results of the analysis and discussion of the implementation of digital marketing optimization carried out by Delicies Store, namely using an optimized website, implementing a Search Engine Optimization (SEO) strategy, utilizing the marketplace, and being active on social media. The impact of implementing digital marketing optimization is that Delicies Store can expand sales reach and reach the target audience effectively. All of these things contribute to increasing product branding and increasing product sales in the digital market.
Co-Authors Acep Samsudin Sonja Andarini