Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Multidisiplin Dehasen (MUDE)
Chandra Sahputra
Universitas Dehasen Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF INFLUENCERS ON PURCHASE DECISIONS IN XINONABOBA KAPUAS, BENGKULU CITY Chandra Sahputra; Vethy Octaviani; Yanto Yanto
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4372

Abstract

This study aims to determine the influence of influencers on purchasing decisions at Xinonaboba Kapuas, Bengkulu City. This research uses quantitative research methods. Data collection techniques were carried out using a questionnaire. The number of respondents in this study were 93 consumers who shopped at Xinonaboba Kapuas, Bengkulu City and the data analysis technique used simple linear regression techniques and hypothesis testing. The results showed that the regression value Y = 14.904 + 0.386X ¬ with a positive regression direction, meaning that if the influencer increases, the purchase decision at Xinonaboba Kapuas Bengkulu City will also increase. Influencers have a significant influence on purchasing decisions of Xinonaboba Kapuas, Bengkulu City, because a significant value of 0.000 is less than 0.05. This means that the more influencers increase, the purchasing decision of Xinonaboba Kapuas, Bengkulu City will also increase.
Co-Authors Vethy Octaviani Yanto Yanto