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All Journal AL-BAYAN: JURNAL HUKUM DAN EKONOMI ISLAM
Fathudin
Sekolah Tinggi Agama Islam An-Nawawi Purworejo
Religion Economics, Econometrics & Finance

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FAKTOR PELAYANAN, PROMOSI DAN REPUTASI TERHADAP MINAT NASABAH MENGGUNAKAN PRODUK TABUNGAN HAJI PADA BRI SYARIAH KANTOR CABANG PEMBANTU MAGELANG TAHUN 2019 Muhajir; Fathudin; Amat Ulya Inayah
AL-BAYAN: JURNAL HUKUM DAN EKONOMI ISLAM Vol. 1 No. 2 (2021): DESEMBER 2021
Publisher : Jurnal ini dipublikasikan oleh Pusat Penelitian dan Pengabdian Publikasi (P3M) STAI Nahdlatul Watan Samawa-licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (716.658 KB) | DOI: 10.35964/ab.v2i2.38

Abstract

The research is aimed at seeing how promotion and reputation service affect customer’s interests using the haj saving product on loan to BRI Syariah Magelang Sub-Branch Magelang. The research uses a quantitative study method with data collection teachiques using a questionnaire. The sample in this research use probability sampling, namely 126 BRI Syariah Hajj Savings Customers in Magelang Sub-Branch Offices. The research method used is multiple linear regression analysis, classical assumption test, the coefficient of determination R. Hypothesis testing with simultaneous t test and F test. The results showed that partially and simultaneously service. The results showed that partially, service with t value of 4,360> t table 1,979, promotion with t count of 5,223> t table of 1,979 and reputation of t count of 7,064> t table of 1,979 with an effect on customer interest in using Hajj savings products at BRI Syariah. Magelang Sub Branch Office. And service, promotion and reputation simultaneously influence 32.1% of customers' interest in using Hajj savings at BRI Syariah Magelang Sub-Branch Office.
Co-Authors Amat Ulya Inayah Muhajir