Article Per Year (5 Year)
p-Index From 2019 - 2024
0.562
P-Index
This Author published in this journals
All Journal International Journal of Economic, Technology and Social Sciences (Injects)
Rahmat Alamsyah Harahap
University of Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Effect of The Brand Image, Promotion, And Service Quality on The Customer Credit Decisions PT. BNI Tbk Iskandar Muda Branch Medan Jupan Rio Simangunsong; Rahmat Alamsyah Harahap
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.255 KB) | DOI: 10.53695/injects.v3i1.636

Abstract

The methods of collecting data with interviews, questionnaires, and documentation studies. The analysis method is multiple linear regression with classical assumption testing, namely normality, multicollinearity, and heteroscedasticity. The research population was 343 customers, the sample with simple random sampling was 185 customers and 30 respondents were tested for validity and reliability. The conclusion of the effect of the brand image, promotion, and service quality simultaneously (F Test) has a positive effect on credit decisions of F count 22.085 > F table 2.65 with a sig. of 0.000 < 0.05. Partially (t-test) the brand image of t count 1.949 < t table 1.973 and a sig. of 0.053 > 0.05, the promotion of t count 3.931 > t table 1.973 and a sig. of 0.000 < 0.05, the service quality of t count 3.228 > t table 1.973 and a sig. of 0.001 < 0.05. The results of the determination coefficient test Adjusted R Square of 0.256, means that the brand image, promotion, and service quality affect the customer credit decisions with a level of 25.6%, while the remaining 74.4% is due to other factors, such as bank interest rates, tenors, and the location where the bank is located.
Effect of the Brand Image, Product Quality, And Price on The Consumer Decisions At PT. Duta Agung Anugerah Medan Vincent Vincent; Rahmat Alamsyah Harahap; Tommy Wijaya
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.006 KB) | DOI: 10.53695/injects.v3i1.637

Abstract

Methods of data collection with interviews, questionnaires, and documentation. The data analysis method used is multiple linear regression. The number of samples in this study using a saturated sampling technique was 40 consumers and 30 respondents from PT. Duta Agung Anugerah Medan. The conclusion is that the effect of brand image, product quality, and price simultaneously (f test) has a positive effect on consumer decisions. F count 92.051 > F table 2.86 with sig. from 0.000 < 0.05. Partially (t-test) the brand image of t count 4.805 > t table 2.026 and a sig. of 0.000 <0.05 then the quality of the product t count 3.890 > t table 2.026 and a sig. of 0.000 < 0.05, the value of t count 0.219 < t table 2.026 and a sig. from 0.828 > 0.05. The results of the Adjusted R Square coefficient of determination are 0.875, meaning that brand image, product quality, and price affect consumer decisions with a level of 87.5%, while the remaining 12.5% can be explained by other factors or external variables. Research Model..
Brand image, price, and product quality On the purchasing decisions of swallow products PT. Garuda Mas Perkasa Andre Marulitua Purba; Rahmat Alamsyah Harahap; Ghina Ambarwati; Lira Gohanna Thread Simbolon
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.762 KB) | DOI: 10.53695/injects.v3i1.638

Abstract

The methods of collecting data with interviews, questionnaires, and documentation studies. The analysis method is multiple linear regression with classical assumption testing, namely normality, multicollinearity, and heteroscedasticity. The research population was 230 customers, the sample with simple random sampling was 146 respondents and 30 respondents were tested for validity and reliability. The method used is descriptive quantitative, the research nature is explanatory research. The conclusion of the effect of the brand image, price, and product quality simultaneously (Test F) has a positive effect on purchasing decisions of Fount 111.892 > F Fable 2.67 with a sig. of 0.000 < 0.05. Partially (test the brand image of t count 0.756 < table 1.655 and a sig. of 0.451 > 0.05, the price of count 3.561 > table 1.655 and a sig. of 0.001 < 0.05, the product quality of count 11.223 > table 1.655 and a sig. of 0.000 < 0.05. The results of the determination coefficient test of Adjusted R Square of 0.696, means that the brand image, price, and product quality affect purchasing decisions with a level of 69.6%, while the remaining 30.4% are ot
Co-Authors Andre Marulitua Purba Ghina Ambarwati Jupan Rio Simangunsong Lira Gohanna Thread Simbolon Tommy Wijaya Vincent Vincent