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All Journal International Journal of Economic, Technology and Social Sciences (Injects)
Ghina Ambarwati
University of Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

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Brand image, price, and product quality On the purchasing decisions of swallow products PT. Garuda Mas Perkasa Andre Marulitua Purba; Rahmat Alamsyah Harahap; Ghina Ambarwati; Lira Gohanna Thread Simbolon
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.762 KB) | DOI: 10.53695/injects.v3i1.638

Abstract

The methods of collecting data with interviews, questionnaires, and documentation studies. The analysis method is multiple linear regression with classical assumption testing, namely normality, multicollinearity, and heteroscedasticity. The research population was 230 customers, the sample with simple random sampling was 146 respondents and 30 respondents were tested for validity and reliability. The method used is descriptive quantitative, the research nature is explanatory research. The conclusion of the effect of the brand image, price, and product quality simultaneously (Test F) has a positive effect on purchasing decisions of Fount 111.892 > F Fable 2.67 with a sig. of 0.000 < 0.05. Partially (test the brand image of t count 0.756 < table 1.655 and a sig. of 0.451 > 0.05, the price of count 3.561 > table 1.655 and a sig. of 0.001 < 0.05, the product quality of count 11.223 > table 1.655 and a sig. of 0.000 < 0.05. The results of the determination coefficient test of Adjusted R Square of 0.696, means that the brand image, price, and product quality affect purchasing decisions with a level of 69.6%, while the remaining 30.4% are ot
Co-Authors Andre Marulitua Purba Lira Gohanna Thread Simbolon Rahmat Alamsyah Harahap