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Dyah Indraswati
Sekolah Tinggi Pariwisata Mataram

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Pelatihan E-Commerce sebagai Media Promosi Kain Songket Khas Desa Wisata Sukarara Lalu Masyhudi; Dyah Indraswati
PENTAHELIX: Jurnal Ilmiah Pengabdian Pariwisata Vol 1 No 1 (2023): PENTAHELIX: Jurnal Ilmiah Pengabdian Pariwisata
Publisher : Pusat Kajian Pariwisata dan Publikasi Jurnal Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.949 KB) | DOI: 10.47492/pentahelix.v1i1.8

Abstract

Community Service Activities (PKM) in Sukarara tourist village aim to provide skills for Songket craftsmen to be able to promote songket fabrics independently / in groups using e-commerce such as Whatsapp Business, Tiktok Shop, and Instagram. PKM is carried out in the form of training with lectures, discussion, and simulation/practice methods. PKM activities get an output in the form of songket craftsmen can apply e-commerce so that they can help promote Songket fabrics typical of Sukarara tourist village with a wider promotional reach, faster, and increasing profits. Providing new skills to the community, especially Songket craftsmen in promoting songket cloth typical of Sukarara tourism village through e-commerce.