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All Journal JEM17: Jurnal Ekonomi Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Accounting and Management Journal Target : Jurnal Manajemen Bisnis Diversity Logic Journal Multidisciplinary RISK : Jurnal Riset Bisnis dan Ekonomi
Yudiarto Perdana Putra, Yudiarto Perdana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Copywriting terhadap Minat Beli Konsumen Food and Beverage dimediasi Brand Awareness pada Pengguna Instagram di Kediri Mayasari, Ernik Anisa; Putra, Yudiarto Perdana; puspita, nindi vaulia
JURNAL AKUNTANSI DAN MANAJEMEN Vol 7 No 2 (2023): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v7i2.4959

Abstract

 This study aims to determine the effect of copywriting on consumer buying interest, foodand beverage mediated by brand awareness in Instagram users in Kediri. The influence you want toknow is both direct and indirect. This type of research is explanatory research that explains theposition between hypothesized variables. This study used a sample of 96 respondents. Samplingusing purposive sampling techniques with the characteristics of active Instagram users andfollowers of Instagram accounts related to food and beverage. The data collection technique used inthis study is by using questionnaires distributed through google forms, while data analysis uses thepath analysis method with the help of SmartPLS analysis tools. The results of this test can be concluded that copywriting (X) has a significant influence on brand awareness (Z). Brandawareness (Z) also has a significant influence on buying interest (Y). While copywriting (X) has aninsignificant influence on buying interest (Y). The test results also show that copywriting (X) hasan indirect influence on buying interest (Y) mediated by brand awareness (Z).
Linkage Between Tourism And Agricultural Micro and Small Enterprises In Kediri (East Java – Indonesia) Putra, Yudiarto Perdana; Sudarmiatin; Wardana, Ludi Whisnu Wardana
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 2 (2023): November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i2.5207

Abstract

Each region has potential resources that can be utilized. Agricultural tourism development is an alternative that can encourage economic potential, such as developing small and medium enterprises. This research aims to analyze the development of agro-based tourism in Kediri, East Java. The type of research is qualitative, with data collection carried out by interviews, documentation, and observation. Based on the research that has been carried out, it can be concluded that the development of agro-tourism in Kediri includes Community-Based Tourism. In developing agrotourism, there are several factors, such as age, gender, education, employment, and length of stay, but education cannot be a supporting factor. For consideration, the Department of Agriculture and the Tourism Office in Kediri will provide training to process agricultural products for farmer groups and communities, complete facilities and infrastructure, and promotional aspects.
CONVENIENCE PERCEPTION AND SECURITY ON INTEREST OF MSMEs IN USING QRIS Rahmadi, Afif Nur; Hermawan, Agus; Putra, Yudiarto Perdana
DIVERSITY Logic Journal Multidisciplinary Vol. 2 No. 2 (2024): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v2i2.81

Abstract

Background. Global relations have become endless blessings? of progress technology information and communication, which have changed the economy, culture, and society in a way fast. System Service Provider Payment (PJSP) and Bank Indonesia have developed QRIS, one of which types non- non-cash payments, to reduce time and energy by replacing cash as a tool payment. With progress fast in system process technology payment, type cash payments become more efficient. Research Purpose. To know the impact of perception convenience use and security using QRIS against Micro, Small, and Medium Enterprises (MSMEs) actors. Research Methods. With the use approach quantitative research using the SEM-PLS method. Analyzed variables in the study. Research data was obtained through collected primary data through spread questionnaire and secondary data. The research sample consists of 55 respondents selected through a purposive sampling technique, with existing criteria for Micro, Small, and Medium Enterprises (MSMEs) using QRIS Findings. Convenience use has a significant impact on positive intention using QRIS. security own impact significant and positive intention using QRIS. Research R-Square value This of 0.805 which means 80.5% variance intention using QRIS can explained by the variables studied, while 19.5% is caused by other factors that aren’t used in this study. Perceived security appears as a dominant influential significant to intention use of QRIS, with a total impact highest of 0.699 compared with convenience. Conclusion. Convenience and security are influential and significant to use QRIS if respondents in each indicator question have a positive relationship to the decision to use QRIS.
Analisis Unit Cost Mahasiswa Berdasarkan Activity Based Costing: Pada Fakultas Ekonomi Universitas "X" Di Kota Kediri Putra, Yudiarto Perdana; Yuliari, Kartika
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 2 No 1 (2017): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (936.149 KB) | DOI: 10.29407/nusamba.v2i1.563

Abstract

Dalam konsep pembiayaan pendidikan ada dua hal penting yang perlu dianalisis, yaitu biaya pendidikan secara keseluruhan (Total cost) dan biaya satuan per mahasiswa (Unit cost). Dengan menganalisis biaya satuan memungkinkan untuk mengetahui efisiensi dalam penggunaan sumber-sumber di perguruan tinggi, keuntungan dari investasi pendidikan, dan pemerataan pengeluaran masyarakat dan pemerintah untuk pendidikan. Setting penelitian pada Fakultas Ekonomi Universitas “X” Di Kota Kediri. Data diperoleh melalui wawancara dengan pihak lembaga dan pemenuhan data-data yang dibutuhkan dalam penelitian. Dalam Penelitian ini menggunakan metode analisis deskriptif, yaitu menentukan pemicu biaya, mengelompokkan biaya, menghitung tarif dan menganalisis harga Tarif SPP dengan metode Activity Based Costing (ABC), kemudian membandingkan Tarif SPP yang ditetapkan dengan metode Activity Based Costing(ABC). Hasil Penelitian diharapkan bisa menjadi masukan kepada pengelola lembaga pendidikan dalam penentuan biaya pendidikan, sehingga bisa maksimal dalam memberikan pelayanan kepada mahasiswa. Kata kunci : Activity Based Costing Model, Unit Cost, Total Cost.
Service Quality and Promotion on The Customer Satisfaction CAFÉ AWOR Jannah, Della Qoyimatul; Putra, Yudiarto Perdana; Gustiawan, Wahyu Dede
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i1.10946

Abstract

The rapid advancement of global business has impacted the coffee shop industry in Indonesia, including Awor Coffee, which has experienced rapid growth. The primary objective of this study is to thoroughly explore and dissect the influence of advanced service quality and promotional strategies on customer satisfaction levels at Café Awor. This research utilizes a quantitative research method. The sample for this study consists of customers who have engaged in transactions at Café Awor in the City of Kediri, with an unspecified population size and an advanced sample size of 100 individual. The sampling method utilized in this study is purposive sampling. The data analysis technique applied in this research is advanced multiple linear regression. Data manipulation in this study utilizes SPSS 23.. The outcomes of the t-test reveal that the service quality variable (X1) with a probability value of 0.00 < 0.05 implies that service quality significantly influences customer satisfaction on a partial level. The promotional factor (X2) with a probability value of 0.00 < 0.05 indicates that promotion exerts a substantial partial influence on customer satisfaction. The concurrent examination findings, indicating an F-value of 98.664 > F-table 3.09 (98.664 > 3.09), demonstrate a significant result. The F-test outcome displays a significance value of 0.000, falling below α 0.05 (0.000 < 0.05). Consequently, the null hypothesis (H0) is dismissed while the alternative hypothesis (Ha) is upheld, denoting a noteworthy concurrent influence of service quality (X1) and promotion (X2) on customer satisfaction (Y) at Café Awor located in Kediri City. Keywords : service quality, promotion, customer satisfaction
Utilizing TikTok as A Promotional Platform for Small and Medium Enterprises: A Strategic Approach Islami, Wahyu Nurul; Putra, Yudiarto Perdana; Triwidyati, Endang
Target : Jurnal Manajemen Bisnis Vol 6 No 1 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i1.4069

Abstract

Advances in digital technology, such as the emergence of TikTok, have changed how we live, work, and communicate. TikTok is used as an entertainment medium and as a platform to promote businesses because it can reach the target market easily through creative content. This research aims to determine the strategy for using TikTok social media as a promotional medium for Small and Medium Enterprises (SMEs), such as Sultan Mango Malang. The method used is a descriptive qualitative approachData collection techniques were carried out through documentation, observation, and interviews, then analyzed using the data triangulation method. The results of this study show that the strategies successfully implemented by the SMEs include actively following popular trends, interacting directly with the audience, utilizing the live streaming feature, consistently uploading content, working with influencers, and holding discount promos and prizes. It also shows that user participation and interaction are the main keys to assessing the success of TikTok's promotional strategy. Sultan Mango Malang can increase product awareness and improve the quality of services provided as they actively respond to every form of user interaction quickly. Therefore, the findings of this research significantly contribute by offering comprehensive and actionable insights for local enterprises and SMEs aiming to leverage TikTok effectively to enhance sales figures and foster long-term customer loyalty.
Co-Authors Afif Nur Rahmadi, Afif Nur Agus Hermawan Islami, Wahyu Nurul Jannah, Della Qoyimatul Mayasari, Ernik Anisa Nindi Vaulia Puspita, Nindi Vaulia Sudarmiatin Triwidyati, Endang Wahyu Dede Gustiawan Wardana, Ludi Whisnu Wardana Yuliari, Kartika