Article Per Year (5 Year)
p-Index From 2019 - 2024
1.244
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Wahana Pendidikan Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Nusantara Jurnal Masyarakat Mengabdi Nusantara Jurnal Kabar Masyarakat Jurnal Abdimas Indonesia Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Arief Bachtiar
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Masyarakat Mengabdi Nusantara

 1 
Pendampingan UMKM Melalui Branding Logo Sebagai Identitas Produk Limunite di Kelurahan Sukorejo Kota Blitar Faradiah Khasny; Arief Bachtiar; Kiki Asmara
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.161

Abstract

MSMEs or Micro, Small and Medium Enterprises are one of the factors for the Indonesian economy to survive and develop until now. By increasing the use and shopping of domestic products, it can help increase the growth of MSMEs, as well as the welfare of the community. In building MSMEs, branding needs to be done to build and elevate the identity of a brand, including trade names, logos, characters, and consumer responses. In branding a product can be seen directly by consumers, namely through logos and packaging that has special characteristics, so that consumers can recognize these products. Packaging becomes a direct view by consumers to the product, so that attractive packaging can attract attention. On the packaging can be listed such as trade names, logos, nutritional values, and various important information in the product so that it can build trust.
Co-Authors Ari Widian Agustina Dhani Ichsanuddin Nur Diva Jannati Az Zahra Faradiah Khasny Khadijah Mahani Kiki Asmara Kiky Asmara Muara Ati Asri Ariasta Nurul Azmy Royhan Agnia Tri Musthika Kirana