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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
Suliyanto
Universitas Pancasakti Tegal
Economics, Econometrics & Finance Education Social Sciences Other

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The Effect of Service Quality, Doctor Interpersonal Communication, and Customer Relationship Management on Patient Loyalty with Patient Satisfaction as A Mediation at RSUBUDI Rahayu Pekalongan Jefly Mandala Putra; Suliyanto; Gunistiyo; Aminul Fajri
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol 14 No 2 (2022): August
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

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Abstract

The aims of this research were to the effect of service quality on patient satisfaction, the effect of doctor's inter­per­so­nal communication on patient satisfaction, the influence of customer relationship management on patient satisfaction, the effect of service quality on patient loyalty, the effect of doctor's interpersonal communication on patient loyalty, the effect of customer relationship management on patient lo­yal­ty, the effect of patient satisfaction on patient loyalty, the effect of service quality on patient loyalty with patient satisfaction as a mediator, the effect of interpersonal com­mu­nication of doctors on patient loyalty to patient satis­fac­ti­on as a mediator, the effect of customer relationship mana­ge­ment on patient loyalty is patient satisfaction as a me­dia­tor. The population in this study were all inpatients at RSU Bu­di Rahayu Pekalongan. The number of inpatients at Budi Ra­hayu Hospital in Pekalongan in October 2022 was 450 pati­ents. The sampling technique used was purposive samp­li­ng. The technique used to collect data in this study is a qu­es­tionnaire. The data analysis method of this research is to test the validity and reliability of the instrument, descriptive statistics, and quantitative analysis.
The Influence of Digital Marketing and Market Orientation on Sales Performance Through Product Innovation and Product Excellence Mokhamad Amin; Suliyanto; Tabrani
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 2 No. 3 (2022): Article Research Volume 2 Issue 3, November 2022
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v2i3.2597

Abstract

Micro, Small and Medium Enterprises (MSMEs) in running their business need a strategy to achieve the desired goals. MSMEs must maximize sales performance including through Digital Marketing, Orientation, Product Innovation and Product Excellence. The purpose of this study is to analyze the effect of market orientation on product innovation, analyze the effect of market orientation on product excellence, analyze the effect of product innovation on product excellence, analyze the effect of digital marketing on sales performance. analyze the effect of excellence on sales performance. The population in this study are MSMEs in Brebes Regency. The sample used in this study was 95 SMEs in Tegal Regency. The technique used in sampling is purposive sampling, namely sampling with certain considerations or criteria. The data used in this research is primary data, which is done by survey method through questionnaires. The analysis method used is SEM PLS. Based on the results of the study, that the variables Digital Marketing, Market Orientation, Product Innovation, Product Excellence Have a Significant Positive Influence on Sales Performance.
Co-Authors Aminul Fajri Gunistiyo Jefly Mandala Putra Mokhamad Amin Tabrani