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All Journal Jurnal Scientia Aliansi : Jurnal Manajemen dan Bisnis
Kunto Atmojo
STIMA IMMI
Education Mathematics Social Sciences

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ANALISIS STRATEGI PENGELOLAAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN PT. BINA KELOLA MANDIRI (HOSPITALITY) PADA SAAT WABAH COVID-19 Kunto Atmojo; Haspul Naser; Dewi Listiorini; Sri Wahyuni
Aliansi : Jurnal Manajemen dan Bisnis Vol 18, No 1 (2023): ALIANSI : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v18i1.467

Abstract

Permasalahan dalam penelitian ini adalah apakah kinerja karyawan sangat berpengaruh pada pengelolaan sumberdaya manusia akibat wabah yang menyebabkan sektor ekonomi menurun pada PT Bina Kelola Mandiri dan variabel apa yang mempengaruhinya. Tujuan penelitian ini agar diketahui sejauh mana Analisis Strategi Human Capital terhadap  kinerja karyawan PT Bina kelola Mandiri. Penelitian ini menggunakan metode kuantitatif yang di gunakan untuk menganalisa data yang bersifat kuantitatif Dan metode deskriptif. Data yang di perlukan observasi dan interview.  Variable tunggal ini mengahsilkan hipotesis Ho : ada pengaruh antara kinerja karyawan dengan pengelolaan Sumberdaya manusia pada PT Bina Kelola Mandiri saat terjadi wabah penyakit covid-19.
THE INFLUENCE OF PROMOTION STRATEGY, PRICE AND PRODUCT QUALITY ON PURCHASE DECISION OF PROCESSED SOYBEAN PRODUCTS IN INDONESIA Luh Komang Candra Dewi; Muthi’atul Khasanah; Ratnawita Ratnawita; Kunto Atmojo; NPMA Durya
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1826

Abstract

Rumah Tempe Indonesia is a company engaged in the soybean processing industry. The purpose of this study is to investigate the direct impact of product quality, pricing, and marketing on interest and purchase decisions. The sample consisted of 100 Indonesian tempe house patrons who were chosen using a purposive sampling approach. According to the findings of this study, product quality has a positive and significant influence on product buy interest, however price and promotion have no positive and significant effect on product purchase interest. Product quality and promotion have a positive and substantial impact on product purchasing decisions, but price has no negative and major impact; purchase interest has a positive and significant impact on product purchasing decisions; purchase interest mediates product quality on product purchasing decisions, while purchase interest does not mediate prices and promotions on product purchasing decisions.
Co-Authors Dewi Listiorini Haspul Naser Luh Komang Candra Dewi Muthi’atul Khasanah NPMA Durya Sri Wahyuni