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All Journal Jurnal Manajemen dan Bisnis (JMB)
Elvira Nasution
Program StudiManajemen, Fakultas Ekonomi dan Bisnis, Universitas BandarLampung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS STRATEGI PEMASARAN PERUSAHAAN MODAL VENTURA DI TENGAH PANDEMI COVID-19(Studi Kasus Pada PT.Sarana Lampung Ventura) Defrizal Defrizal; Elvira Nasution
Jurnal Manajemen dan Bisnis (JMB) Vol 2, No 1 (2021)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v2i1.724

Abstract

 Abstract This study aims to determine the marketing strategy of venture capital companies, to remain able to print company profits and to find out the factors that can hinder the implementation of marketing strategies in the midst of the COVID-19 Pandemic. This type of research is qualitative research. the source of data in this study is the result of interviews at PT. Sarana Lampung Ventura. Data collection methods used are preliminary surveys, interviews and documentation. The result of this research is PT. SLV changes its marketing strategy. PT. SLV cooperates with Third Parties, binds cooperation agreements, conducts marketing to prospective business partners with the category of MSMEs that have potential, conducts marketing to prospective business partners remotely.
Co-Authors Defrizal DEFRIZAL