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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Devotion: Journal of Research and Community Service International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mangente: Jurnal Pengabdian kepada Masyarakat
Ainur Rofiq
Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Peningkatan Kapasitas UKM Kab. Malang Melalui Pelatihan Manajemen Keuangan dan Pemasaran Digital Ainur Rofiq; Rila Anggraeni; Faishal Rayya Rabbani; Alif Aulia Reza
MANGENTE: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 2, No 2 (2023): PELATIHAN LITERASI, KEPEMIMPINAN PENDIDIKAN DAN KETAHANAN KELUARGA
Publisher : IAIN AMBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/mangente.v2i2.3495

Abstract

Saat ini seluruh sektor bisnis menghadapi dampak dari pandemi COVID-19. Kebijakan-kebijakan yang diambil oleh Pemerintah berkaitan dengan pencegahan penularan Covid-19 mengakibatkan keterbatasan pergerakan masyarakat dan terganggunya aktivitas ekonomi. Minimnya aktivitas ekonomi menyebabkan turunnya pendapatan dan mengganggu kegiatan operasional para pelaku ekonomi termasuk UKM di Kabupaten Malang. UKM di Kabupaten Malang merupakan salah satu pilar penting bagi perekonomian di Kabupaten Malang karena mampu menyerap tenaga kerja yang memiliki latar belakang pendidikan rendah. Pengabdian kepada masyarakat ini diberikan dengan tujuan untuk membantu UKM di Kab. Malang agar pulih dan bangkit dari keterpurukan ekonomi. Bidang keuangan merupakan aspek penting dalam pengelolaan UKM yang berperan sebagai pengukuran kinerja usaha. Selain mengevaluasi kinerja usaha, UKM juga membutuhkan kapabilitas di bidang pemasaran untuk mendongkrak penjualan dan pendapatan. Pemasaran digital akan mampu menjangkau pasar yang lebih luas, sehingga memperbesar potensi naiknya pendapatan yang diperoleh UKM Kab. Malang. Oleh karena itu, aktivitas yang dilakukan pada kegiatan ini berupa pelatihan manajemen keuangan dan pemasaran digital.
Pengembangan Destinasi Wisata Dan Ekonomi Kreatif Kota Malang Armanu Armanu; Ainur Rofiq; Nanang Suryadi; Nuraini Desty Nurmasari; Khalilah Daud Isaac Makhmut
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 5 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

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Abstract

Kota Malang memiliki destinasi wisata yang potensial untuk dikembangkan agar dapat meningkatkan sektor perekonomian. Melalui pengembangan strategi destinasi wisata yang tepat, wisatawan semakin puas dan nyaman dalam berekreasi di Kota Malang. Tantangan yang saat ini menjadi evaluasi bagi akademisi, pemerintah kota, masyarakat, maupun pihak lain. Penyediaan aksesibilitas dan infrastruktur yang baik dapat menunjang efektivitas kunjungan ke destinasi wisata dan ekonomi kreatif Kota Malang. Pengabdian kepada masyarakat (FEB dengan Mitra Mengabdi) bertujuan untuk membangun Destinasi Wisata dan Ekonomi Kreatif di Kota Malang. Melalui kegiatan workshop strategi membangun destinasi wisata dan ekonomi kreatif bersama 16 pelaku destinasi wisata dan ekonomi kreatif Kota Malang membantu wisatawan untuk lebih bisa menikmati keindahan destinasi wisata dan ekonomi kreatif Kota Malang, memiliki produk yang unik, dan mengembangkan skill wisatawan. Dampak dari Hasil kegiatan workshop adalah para pimpinan destinasi wisata dan ekonomi kreatif mampu memahami esensi pengembangan strategi destinasi wisata dan ekonomi kreatif serta melakukan kolaborasi antara kampus (FEB UB) dengan para praktisi yang mengelolah destinasi wisata dan ekonomi kreatif.
Utilitarian Shopping Value and Hedonic Shopping Value Influencing Repurchase Intention Mediated by Satisfaction Mardiah Purnama; Mugiono Mugiono; Ainur Rofiq
Devotion : Journal of Research and Community Service Vol. 5 No. 4 (2024): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i4.704

Abstract

This research aims to explain and analyze the factors that influence Repurchase Intention in e-commerce in 5 big cities in Indonesia. This research is also intended to explain the Satisfaction variable that can mediate Utilitarian Shopping Value and Hedonic Shopping Value on repurchase intention. The subjects of this research are Indonesian consumers who shop online for fashion products in 5 cities, which are the cities with main source of ecommerce visitors. In this research, the Likert Scale was used as a research instrument measurement scale to determine the opinions of consumers in 5 city in Indonesia regarding the following three factors: (1) hedonic shopping value is necessary for e commerce in order to encourage users to make a repeat purchase/repurchase intent; (2) Utillitarian shopping value has a positive and significant effect on Repurchase intention; (3) Satisfactory shopping value perceived adventure journey in shopping, for example, to get value added in getting promos or discounts there can lead users to repeat purchases; and (4) Utilian shopping value can increase satisfaction; (5) satisfaction mediates the relationship between the two variables; (6) satisfaction is still able to have a significant influence on the motivation shopping value (Utiliarian and hedonitic) on epurchase intention, even though the nature of the satisfaction variable is partial mediation.
THE ROLE OF TRANSACTIONAL LEADERSHIP STYLE IN ENHANCING EMPLOYEE WORK MOTIVATION: A CASE STUDY OF EMPLOYEES IN THE KUR BUSINESS UNIT AT PT BANK X KC PROBOLINGGO Ony Ratri Suradinata Mandala; Achmad Sudiro; Ainur Rofiq
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1415

Abstract

The primary objective of this research is to uncover and understand the role of the transactional leadership style and to determine the outcomes of implementing the transactional leadership style by the leader of PT Bank X Branch Probolinggo in enhancing employee work motivation. This study employs a qualitative approach with a case study method. Data were obtained through interviews with employees in the KUR business unit of PT. Bank X Branch Probolinggo. Data collection techniques include observation, interviews, and documentation. Data analysis utilizes the Miles and Huberman model. The findings of this research indicate (1) The implementation of the transactional leadership style in this study has proven to motivate employees by the leader of PT Bank X Branch Probolinggo, namely through contingent rewards, (2) The implementation of the transactional leadership style in improving employee performance is effective, as evidenced by active management by exception and passive management by exception.
Co-Authors Achmad Sudiro Alif Aulia Reza Armanu Armanu Faishal Rayya Rabbani Khalilah Daud Isaac Makhmut Mardiah Purnama Mugiono Mugiono Nanang Suryadi Nuraini Desty Nurmasari Ony Ratri Suradinata Mandala Rila Anggraeni