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All Journal Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Journal of Tourism Sciences, Technology and Industry
Rezki Alhamdi
Batam Tourism Polytechnic
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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PEMBINAAN SADAR WISATA DAN GROOMING UNTUK ANGGOTA POKDARWIS DI PULAU NGENANG Dewi Aurora Mikasari; Rezki Alhamdi; Syafruddin Rais; Erni Karlina
JURNAL KEKER WISATA Vol. 1 No. 1 (2023): JANUARI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i1.62

Abstract

Ngenang Island, Nongsa District, Batam City is a tourist destination that has a variety of natural wealth that has not been visited by enough domestic or foreign tourists. Awareness of tourism from the community and the readiness of the community in one of its supporting elements, namely human resources, especially in terms of grooming, is expected to be one of the auxiliary values in increasing the flow of tourists, especially on Ngenang Island. Referring to the above, it is felt that it is necessary to develop tourism awareness and grooming for members of POKDARWIS Ngenang Island. It is necessary to conduct a SWOT analysis (Strength, Weakness, Opportunity and Threat) so that POKDARWIS and other tourism drivers on Ngenang Island get a deeper analysis of what are the potentials and opportunities that can be achieved in the future in order to increase their tourism potential. From the mapping and initial hearings carried out before the activity and during the activity, the material was focused on public awareness of tourism and the importance of grooming elements, especially on the frontline / frontliner of Ngenang Island tourism
Analisis SWOT Usaha May Burger Batam Susanti Susanti; Rezki Alhamdi
Journal of Tourism Sciences, Technology and Industry Vol 2, No 1 (2023): JTSTI- Journal Of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v2i1.3738

Abstract

Penelitian ini bertujuan untuk mengetahui analisis swot usaha May Burger Batam, untuk mengetahui kekuatan, kelemahan, peluang dan tantangan dalam pengembangan usaha May burger Batam. Hasil penelitian menunjukan bahwa  analisis swot usaha may burger batam memiliki kekuatan cita rasa yang khas serta memiliki banyak pilihan daging dan memiliki pelanggan tetap, sedangkan hambatan promosi yang kurang berjalan dan menggunakan manajemen yang masih sederhana. Peluangan usaha may burger peminat burger yang banyak dari berbagai kalangan dan peluang pasar yang sangat menjanjikan, tantangan dalam usaha may burger batam munculnya pesaing baru dan selera konsumen yang berubah-rubah Sehingga dari analisis swot yang dilakukan dengan melihat kekuatan, hambatan, peluangan dan tantangan maka usaha may burger batam melakukan promosi melalaui media sosial, diskon, promo serta melakukan direct marketing.
Co-Authors Dewi Aurora Mikasari Erni Karlina Susanti Susanti Syafruddin Rais, Syafruddin