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All Journal Jurnal Mata Pariwisata Jurnal Menata Postgraduate Management Journal Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Journal of Tourism Sciences, Technology and Industry
Dewi Aurora Mikasari
Batam Tourism Polytechnic
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary

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KESIAPAN BUDAYA MASYARAKAT KOTA BATAM DALAM MENYAMBUT BATAM SEBAGAI KOTA WISATA Dailami; Moh. Thamdzir; Dewi Aurora Mikasari
JURNAL MATA PARIWISATA Vol. 1 No. 2 (2022): SEPTEMBER 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

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Abstract

Batam City is one of the largest cities in the Riau Islands Province which has a very strategic location, is located on international shipping lanes which have a very close distance, and is directly adjacent to the Singapore Strait and the Malayasia Strait. Batam City was built and developed with the establishment of the Batam Authority Agency based on Presidential Decree No. 41 of 1973 concerning the Batam Island Industrial Area which is currently the Batam City Concession Agency. As an Industrial City, Batam City is certainly a magnet for all Indonesian people to come as job seekers or just visit Batam City. Batam City, which in the early 1970s only had a population of 6000 people at this time has experienced very rapid growth according to the records of the Batam City Population and Civil Registry Office in 2020 the population of Batam City reached 1,157,882 people. Having a very strategic location supported by international standard facilities, at this time Batam City has been transformed into a Modern City so that it becomes one of the national strategic tourist destinations. The people of Batam City, which are heterogeneous with various tribes, religions, and cultures, have their charm for tourists. Malay, Javanese, Minang, Batak, Bugis, Palembang, and almost all ethnic groups in Indonesia are in Batam City. Malay culture which is synonymous with Islam is still very strong in Batam City which later became the root of local culture. The traditional house of cut pyramids, lemmang dance, zapin dance, traditional clothes, traditional weapons, and traditional Malay songs have their treasures that are always displayed in every cultural performance. Having rich and cultural roots that are always open to visitors, friendliness, courtesy, and modesty, and having very adequate infrastructure facilities are the main capital for the Batam City Government in developing Batam City tourism. So according to the records of the Batam City Tourism Office, in 2019 before the COVID-19 pandemic outbreak hit, the number of domestic tourist visits to Batam reached 6 million people and foreign tourists reached 1.9 million people.
STRATEGI BRANDING KOPI SEKANAK “KOPI PARA RAJA“ Eva Amalia Rofii; Dewi Aurora Mikasari; Syafruddin Rais
JURNAL MENATA Vol. 1 No. 1 (2022): MEI
Publisher : Puslitabmas Batam Tourism Polytecnic

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Abstract

This study reconnoiters how the richness and local wisdom of Malay culture are preserved through the taste of coffee which has its authentic philosophy so that it becomes a strong branding. Count on the marketing public relations strategy of pull, push and pass to build a brand awareness of "Kopi Para Raja". Using strategic marketing public relations which is called Three Ways Strategy to intricate on how the strategic planning being established. The research method using qualitative approach and case study method. Data collection techniques are in-depth interviews and literature study. The results of this study indicate that the Marketing public relations of Kopi Sekanak wants to instill the mindset of "Kopi Para Raja" into the minds of consumers which has come to the results in a successful partnership, bundling and marketing campaign by Kopi Sekanak, in the process of establishing the brand awareness. Thus the progression in maintaining the brand awareness starts from the phase of unknown brand to the initial brand of Kopi Sekanak has reached the stage of the awareness of consumers which means the success of Kopi Sekanak resulted from a synchronized marketing efforts to promote Kopi Sekanak , Kopi Para Raja as a coffee brand.
STIGMA DUNIA MIXOLOGY DI MASYARAKAT KOTA BATAM Novi; Dewi Aurora Mikasari
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

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Abstract

Globalization that has accompanied daily activities does have a significant influence on Batam people’s opinion about the world of mixology from a scientific point of view, it even tends to lead to negative opinions and stereotypes on people who are involved in mixology activities. The researcher used an approach by using descriptive qualitative method to collect data information by using non-participant observation, semi-structured interviews and documentation technique. The results shows that the factor that caused stigma in mixology’s world usually because of religion, culture, and people behavior that is supported by environment and knowledge. Religion and culture factors and environtment also influence stigma to be born and stay until now because of dominant east culture in Batam city that is not identic with alcohol or even mixology’s world.    
REPUTASI MEREK, KOMPETENSI MEREK, KESUKAAN MEREK DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS MEREK APOTEK VITKA FARMA Dewi Aurora Mikasari; Agung Edy Wibowo
Postgraduate Management Journal Vol. 1 No. 1 (2021): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.937 KB) | DOI: 10.36352/pmj.v1i1.125

Abstract

As a business entity, pharmaceutical companies have a big part in providing a contribution to the growth of a nation; the number of pharmaceutical retail outlets support the strength of a country health system. Apotek Vitka Farma is one of the pharmacies that are existing and provide support to the particular vision. As a business entity Apotek Vitka Farma has a compound competition space with other retails in similar industries. The expectation of winning over potential niche existing customers is a priority in such intense competition. The significant part of the whole process is to change the behavior of consumers in the end to become loyal customers. This research aims to obtain outcomes on the analysis of brand reputation variable, brand competence, brand preferences and consumer’s trust in the company to the loyalty in the brand of Apotek Vitka Farma.The survey with purposive sampling method was used in this study with a sample number of 120 respondents. Classic assumption tests were used to ensure that the Best Linear Unbiased Estimator (BLUE) requirements were met before further testing using multiple linear regression analysis. The results of this study show that brand reputation has a significant influence on the brand loyalty of Apotek Vitka Farma brand. Brand competence has a significant influence on the reliability of Apotek Vitka Farma brand. Brand preference has a significant influence on the brand loyalty of Apotek Vitka Farma brand. Consumer’s trust in the company has a significant influence on the brand loyalty Apotek Vitka Farma brand. Trust in company has dominant influence on the brand loyalty of Apotek Vitka Farma.
PEMBINAAN SADAR WISATA DAN GROOMING UNTUK ANGGOTA POKDARWIS DI PULAU NGENANG Dewi Aurora Mikasari; Rezki Alhamdi; Syafruddin Rais; Erni Karlina
JURNAL KEKER WISATA Vol. 1 No. 1 (2023): JANUARI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i1.62

Abstract

Ngenang Island, Nongsa District, Batam City is a tourist destination that has a variety of natural wealth that has not been visited by enough domestic or foreign tourists. Awareness of tourism from the community and the readiness of the community in one of its supporting elements, namely human resources, especially in terms of grooming, is expected to be one of the auxiliary values in increasing the flow of tourists, especially on Ngenang Island. Referring to the above, it is felt that it is necessary to develop tourism awareness and grooming for members of POKDARWIS Ngenang Island. It is necessary to conduct a SWOT analysis (Strength, Weakness, Opportunity and Threat) so that POKDARWIS and other tourism drivers on Ngenang Island get a deeper analysis of what are the potentials and opportunities that can be achieved in the future in order to increase their tourism potential. From the mapping and initial hearings carried out before the activity and during the activity, the material was focused on public awareness of tourism and the importance of grooming elements, especially on the frontline / frontliner of Ngenang Island tourism
Analisis Studi Kelayakan Bisnis Pada Pengembangan Usaha May Burger Batam Ardi Gunawan; Dewi Aurora Mikasari; Tito Pratama
Journal of Tourism Sciences, Technology and Industry Vol 1, No 2 (2022): JTSTI-Journal of Tourism Sciences, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v1i2.3273

Abstract

Penelitian ini bertujuan untuk mengetahui kelayakan bisnis dari usaha Burger, untuk mengetahui kelayakan dari aspek non keuangan dan kelayakan aspek keuangan. Analisis kelayakan menggunakan aspek non keuangan yaitu aspek produksi dan aspek pemasaran, sedangkan alat analisis yang digunakan untuk aspek  keuangan menggunakan Аnаlisis Cost Volume Profit. Menurut Blocher menyаtаkаn bаhwа Аnаlisis Cost Volume Profit merupаkаn suаtu metode untuk mengаnаlisis bаgаimаnа pengаruh keputusаn operаsi dаn pemаsаrаn terhаdаp lаbа berdаsаrkаn pemаhаmаn аtаs hubungаn аntаrа biаyа vаriаbel, biаyа tetаp, hаrgа juаl per unit, dаn tingkаt output. Hasil penelitian menunjukan bahwa hasil analisis studi kelayakan bisnis may burger Batam layak untuk dikembangkan dilihat dari faktor kekuatan, kelemahan, peluang dan hambatan. Pengembangan usaha May burger batam telah terealisasi dengan baik, dengan di hadirkannya inovasi pilihan daging burger yang sudah di pamerkan dalam Pesta Wirausaha dan juga sudah di pasarkan pada outlet May Burger Batam. Maka dapat disimpukan bahwa May Burger Batam telah berhasil. Hasil analisis dari aspek keuangan menunjukan bahwa  May Burger Batam memiliki kenaikan pendapatan tiap bulan nya sebesar 2-3 juta perbulan dalam  Penjualannya. Dengan tingkat keuntungan sebesar 30-35% perbulan.
Co-Authors Ardi Gunawan Dailami Erni Karlina Eva Amalia Rofii Moh. Thamdzir Novi Rezki Alhamdi Syafruddin Rais, Syafruddin Tito Pratama Wibowo, Agung Edy