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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Masyarakat Mengabdi Nusantara
Ika Lestari
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Edukasi Pendampingan Administrasi Sertifikasi Halal dan Nomor Induk Berusaha dalam Mendukung Daya Saing UMKM Desa Pakel, Bareng, Kabupaten Jombang Muhammad Iqbal; Regita Ayudhea Permata Putri; Nailatun Ni’mah; Mu’tasim Billah; Ika Lestari; Sinta Nur Aini
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.162

Abstract

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs
Pengaruh Brand Equity Dan Brand Love Terhadap Brand Trust Melalui Social Media Marketing Sebagai Variabel Intervening Pada Produk Perawatan Kulit Somethinc (Studi Pada Followers Instagram @Beliacosmetic) Ika Lestari; Nurul Azizah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10094

Abstract

Penelitian ini menganalisis pengaruh Brand Equity dan Brand Love terhadap Brand Trust melalui Social Media Marketing sebagai variabel intervening pada produk perawatan kulit Somethinc, studi dilakukan pada followers instagram @beliacosmetic. Dengan menggunakan metode kuantitatif dan teknik purposive sampling, penelitian ini melibatkan 144 responden. Berdasarkan teknik analisis data uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis dengan menggunakan analisis jalur dan analisis uji sobel dengan bantuan program pengolahan data menggunakan SPSS untuk windows versi 24. Hasil penelitian ini adalah 1) Brand Equity berpengaruh positif namun tidak signifikan terhadap Brand Trust produk Somethinc 2) Brand Love memiliki pengaruh negatif dan tidak signifikan terhadap Brand Trust produk Somethinc 3) Brand Equity memiliki pengaruh positif dan signifikan terhadap Social Media Marketing produk Somethinc 4) Brand Love memiliki pengaruh positif dan signifikan terhadap Social Media Marketing produk Somethinc 5) Social Media Marketing memiliki pengaruh positif dan signifikan terhadap Brand Trust melalui Social Media Marketing produk Somethinc 6) Brand Equity memiliki pengaruh negatif dan tidak signifikan terhadap Brand Trust produk Somethinc 7) Brand Love memiliki pengaruh positif dan signifikan terhadap Brand Trust melalui Social Media Marketing produk Somethinc.
Co-Authors Azizah, Nurul Muhammad Iqbal Mu’tasim Billah Nailatun Ni’mah Regita Ayudhea Permata Putri Sinta Nur Aini