Rahmadini Agung Ayu Utami
Universitas Pembangunan Nasional Veteran Jakarta

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Peluang Dan Tantangan UMKM Di Indonesia Dalam Perkembangan e-Commerce: Studi Perbandingan Dengan UMKM Di Negara-negara ASEAN Shanti Darmastuti; Mansur Juned; Dini Putri Saraswati; Rahmadini Agung Ayu Utami; Pramudya Raharjo
SOSIO DIALEKTIKA Vol 8, No 1 (2023)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v8i1.8786

Abstract

E-commerce menjadi isu menarik dalam dinamika ekonomi politik tidak hanya di level internasional, tetapi juga di level regional, bahkan nasional. ASEAN merespons perkembangan e-commerce melalui kerja sama maupun kesepakatan yang dapat membantu negara anggota untuk dapat memanfaatkan e-commerce yang mendorong pertumbuhan ekonomi. UMKM sebagai salah satu tulang punggung ekonomi di beberapa negara anggota ASEAN dihadapkan dengan sejumlah peluang maupun tantangan terkait dengan e-commerce. Oleh karena itu, penelitian ini bertujuan untuk memberikan gambaran perkembangan e-commerce serta peluang dan tantangan UMKM di Indonesia, Malaysia, dan Thailand. Wawancara dengan pelaku UMKM di Indonesia serta studi dokumen dari artikel jurnal serta artikel dari internet menjadi teknik pengumpulan data dalam penelitian ini. Penelitian ini menemukan bahwa UMKM di Indonesia, Malaysia, dan Thailand memiliki sejumlah peluang dengan hadirnya e-commerce. Namun demikian, tantangan terkait teknologi dan kapasitas sumber daya manusia menjadi persoalan yang masih dihadapi oleh UMKM.
Sosialisasi Pemahaman E-commerce di Yayasan Al-Kamilah, Serua, Bojongsari, Depok Shanti Darmastuti; Mansur Juned; Sindy Yulia Putri; Syahrul Salam; Rahmadini Agung Ayu Utami
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The development of internet technology is an interesting thing in the utilization of economic activities. E-commerce is one of the interesting topics that has surfaced in current business activities. Sales and promotion to expand the market is the main goal of using e-commerce. In this regard, the service team conducted e-commerce socialization activities for students at the Yayasan Al-Kamilah to provide participants with a basic understanding of the meaning of e-commerce and its forms. In carrying out the activity, the service team distributed pre-tests which were followed by socialization activities and distribution of post-tests. From the activities carried out, the participants were very enthusiastic about learning more of e-commerce, because the participants only understood about the marketplace. In addition, after the socialization activities, participants also understood the economic benefits of e-commerce.
Pentingnya Sosialisasi Guna Meningkatkan Pemahaman Keamanan Informasi di Kelurahan Serua, Depok Syahrul Salam; Ali Zhafir Talmullah; Rahmadini Agung Ayu Utami
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 : November (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The rapid development of digitalization has had an impact on the rise of crime in cyberspace. Technological sophistication that allows the free exchange of information via internet networks allows criminal acts on the internet or cyberspace to become increasingly diverse. The large number of crimes committed by criminals using computer technology and internet networks means that socialization is considered important to build public awareness. People who understand information security can protect their personal information and prevent misuse of information in cyberspace. The method used in this service through outreach is Community Based Research (CBR) which involves the active role of students and lecturers by including the help of community organization groups. The outreach carried out by the service team aims to increase participants' understanding of the importance of maintaining information security. This outreach is useful for minimizing the potential for spreading detrimental information. The results of the evaluation of socialization activities show an increase in participants' understanding and awareness of the importance of being careful in disseminating various information on the internet, both personal information and news information. In this way, the service team hopes that the material presented to participants in the socialization activities will be applied in everyday life and make them more careful and critical in using various information in cyberspace.