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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Community Service (JCOS)
Dewi Candra Wulan
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Analisis Kebijakan dan Strategi Bisnis PT Avo Inovation Technology Sonja Andarini; Maharani Ikaningtyas; Cynarawita Firjatullah; Dewi Candra Wulan
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.3429

Abstract

The development of the digital era is growing rapidly until now. Digitalization has spread to various fields, especially in the business sector. Almost all companies, from small to large, use digitalization as their marketing policy and strategy. This study aims to analyze the influence of the digital era on company business policies and strategies. The research method used is descriptive qualitative. The researcher conducted an analysis referring to the relevant data. Examines the theory with the influence between variables from data collected from journals and articles for the last five years. The results of this study indicate that the digital era has an influence on the company's business policies and strategies. Keywords: Business, Policy, Strategy, Avoskin.
PENTINGNYA DIGITAL BRANDING BAGI PARA PELAKU UMKM GUNA MENGEMBANGKAN UMKM DI KELURAHAN MEDOKAN SEMAMPIR Dewi Candra Wulan
Journal of Community Service (JCOS) Vol. 1 No. 3 (2023): Juli
Publisher : EDUPEDIA Publisher

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Abstract

The internet has a significant impact on the way we live life today, especially for MSMEs players in managing their business. The expansion of product marketing and the development of branding strategies will benefit greatly from the role of the internet in business operations. Considering that Indonesia is currently being attacked by imported goods and the current condition of digital information, it is easier for imported products to enter. Therefore, MSMEs businesses will greatly benefit from using digital branding tactics in order to win the hearts and attention of their customers. This article uses a qualitative descriptive approach to explain the branding process in detail. Through this community service, by providing training and assistance in creating branding for MSMEs products, it is hoped that this can become a guide for MSMEs actors in developing their business through a branding strategy in the digital world.
Co-Authors Cynarawita Firjatullah Maharani Ikaningtyas Sonja Andarini