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This Author published in this journals
All Journal Agridev Journal : Agribusiness Digitalization & Community Development
Doni Sahat Tua Manalu
Program Studi Manajemen Agribisnis Sekolah Vokasi IPB University, Bogor, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Veterinary

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THE VALUE ADDED PROCESSING MUSHROOMS FLOUR INTO COOKIES AT CV ASSALAM CIANJUR WITH BUSINESS MODEL CANVAS (BMC) APPROACH Doni Sahat Tua Manalu; Gustiya Kevin Nugrahaini; Nurinda Utami Padoma
AgriDev Vol. 1 No. 2 (2023)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/Agridev.v1i2.3719.2023

Abstract

CV Assalam is a company engaged in the cultivation of oyster mushrooms and produces mushroom flour as one of its products. The most popular flour derivative products are cookies. This is an opportunity for CV Assalam to produce cookies in order to gain added value and increase the company's revenue. The objectives of the research are 1) to formulate and review a business plan for oyster mushroom cookies at CV Assalam with the BMC approach, 2) to analyze the financial impact of the oyster mushroom cookies business on CV Assalam. The research method was the data source using primary and secondary data and descriptive analysis using the BMC approach. The results showed that processing oyster mushrooms into mushroom cookies is the right thing to do because it will get added value from mushroom products. CV Assalam must maximize product promotion through e-commerce and social media so that it is better known to the public. Based on financial analysis, it was found that processing mushroom flour into cookies could increase CV Assalam's net income by IDR 5,156,906/month.
Co-Authors Gustiya Kevin Nugrahaini Nurinda Utami Padoma