Agridev Journal : Agribusiness Digitalization & Community Development
Vol. 1 No. 2 (2023)

THE VALUE ADDED PROCESSING MUSHROOMS FLOUR INTO COOKIES AT CV ASSALAM CIANJUR WITH BUSINESS MODEL CANVAS (BMC) APPROACH

Doni Sahat Tua Manalu (Program Studi Manajemen Agribisnis Sekolah Vokasi IPB University, Bogor, Indonesia)
Gustiya Kevin Nugrahaini (Program Studi Manajemen Agribisnis Sekolah Vokasi IPB University, Bogor, Indonesia)
Nurinda Utami Padoma (Program Studi Manajemen Agribisnis Sekolah Vokasi IPB University, Bogor, Indonesia)

Article Info

Publish Date
27 Mar 2023

Abstract

CV Assalam is a company engaged in the cultivation of oyster mushrooms and produces mushroom flour as one of its products. The most popular flour derivative products are cookies. This is an opportunity for CV Assalam to produce cookies in order to gain added value and increase the company's revenue. The objectives of the research are 1) to formulate and review a business plan for oyster mushroom cookies at CV Assalam with the BMC approach, 2) to analyze the financial impact of the oyster mushroom cookies business on CV Assalam. The research method was the data source using primary and secondary data and descriptive analysis using the BMC approach. The results showed that processing oyster mushrooms into mushroom cookies is the right thing to do because it will get added value from mushroom products. CV Assalam must maximize product promotion through e-commerce and social media so that it is better known to the public. Based on financial analysis, it was found that processing mushroom flour into cookies could increase CV Assalam's net income by IDR 5,156,906/month.

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Journal Info
Agridev Journal : Agribusiness Digitalization & Community Development
Website

Abbrev

agribisnis

Publisher

Universitas Terbuka

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Veterinary

Description

AgriDev is an Open Access journal containing dissemination/research results conducted by researchers, lecturers, and practices in agribusiness, agricultural digitalization, and community development. AgriDev is published biannually by Institute for Research and Community Service, Universitas ...