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All Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept)
Chris Levenise
Universitas Internasional Batam
Aerospace Engineering Arts Decision Sciences, Operations Research & Management Education Social Sciences Other

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Analisa Pemasaran Digital Terhadap Tingkat Penjualan Jam Tangan di Indonesia Lady Lady; Chris Levenise
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

This study aims to determine digital marketing on the level of watch sales in Indonesia. The independent variables used in this study are Information Quality, Information Credibility, Website Quality, Innovativeness, Social Support, Attitude Towards e-WOM, e-WOM Engagement, and Purchase Intention as the dependent variable. The number of samples using the 1:10 technique to find out how many samples. 242 data were distributed via google form, then analyzed using SmartPLS version 3.3. The results of this study indicate that there is a significant influence between Information Credibility, Website Quality, Social Support, e-WOM Attitude Towards on e-WOM Engagement and e-WOM Engagement on Purchase Intention. Meanwhile, Information Quality, Innovativeness variables have no significant effect on e-WOM Engagement and e-WOM Attitude Towards have no significant effect on Purchase Intention.
Pengembangan E-Marketing Dan Promotion Mix Dalam Meningkatkan Penjualan Toko Kartini Frozen Penuin Lady Lady; Chris Levenise
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Kegiatan Kerja Praktek ini bertujuan untuk mengembangkan sistem E-marketing dan Promotion Mix yang dirancang akan meningkatkan hasil penjualan pada Toko Kartini Frozen Penuin dalam tepat waktu sehingga dapat menjadi sebagai dasar pengambilan keputusan. Kerja Praktek ini menggunakan metode observasi, wawancara, perancangan, dan implementasi. Perancangan sistem dimulai dari pembuatan media sosial yang sesuai dengan kebutuhan Usaha Mikro Kecil Menengah (UMKM), membuat e-brosur, pembuatan banner, dan bekerja sama dengan pihak Grabfood yang diperlukan oleh UMKM. UMKM Kartini Frozen Penuin telah mampu menghasilkan Promotion Mix dan E-Marketing secara jelas.
Co-Authors Lady Lady