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All Journal JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
T. Enita Rosmika, T. Enita
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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PENGARUH STRATEGI BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PENGGUNAAN JASA PENJUALAN TIKET PADA PT.AZKEL PRIMA UTAMAMEDAN Rosmika, T. Enita
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 2, No 2 (2016): November
Publisher : JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.558 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran jasa yang terdiridari produk, harga, promosi, lokasi, orang, proses, dan bukti fisik terhadap keputusan konsumenyang membeli tiket menggunakan jasa perusahaanPT.Azkel Prima Utama Medan. Populasidalam penelitian ini adalah pelanggan PT.Azkel Prima Utama sebanyak 95 responden. Metodeyang digunakan dalam pengambilan sampel adalah simple random sampling.Jenis penelitianyang digunakan merupakan jenis penelitian eksplanasi (penjelasan) dan hipotesis di uji denganmenggunakan analisis regresi linier berganda dengan taraf signifikan 0.05 (5%). Hasil penelitianmembuktikan bahwa variabel produk, harga, promosi, lokasi, orang, proses, bukti fisik, customerservice berpengaruh positif dan signifikan terhadap keputusan konsumen menggunakan jasapercetakan pada PT.Azkel Prima Utama Medan. Berdasarkan uji signifikan parsial bahwa darikedelapan variabel bebas yang dominan berpengaruh terhadap keputusan konsumen adalahvariabel orang sedangkan variabel tempat dan proses berpengaruh negatif dan signifikan. NilaiAdjusted R2 sebesar 0,660 berarti 66% variabel keputusan konsumen dapat dijelaskan olehproduk, harga, promosi, lokasi, orang, proses, dan bukti fisik Sedangkan sisanya 34% dapatdijelaskan oleh variabel-variabel lain yang tidak diteliti oleh penelitian ini.Kata Kunci : Bauran Pemasaran Jasa dan Keputusan Konsumen.
The Role of BRI Bank Medan Perjuangan Unit for Customer's Households, Indonesia Rosmika, T. Enita; Mulia, Amrin; Chairy, Putra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 2, No 4 (2019): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v2i4.600

Abstract

This study aims is to finds out how the role of BRI Bank in Medan Perjuangan unit for customer’s households. This type of research that will be used in this study is the correlation method, which describes systematically about the influence of the KUR government program channeled by PT. BRI (Persero) Tbk. The result of this study the results of the 30 sample / debtor research, it can be concluded that the debtor feels an increase in living standards starting from increased production turnover, sales value, total profits, number of employees, and business assets after borrowing from BRI Bank Medan Perjuangan Unit. With the increase in the customer's business after making a loan to BRI Medan Perjuangan, it can be said that the loan received is well used for the business of the debtors and thus the credit assistance provided by the BRI Perjuangan Unit can be said to be effective in developing micro and small businesses.
Co-Authors Chairy, Putra Mulia, Amrin