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Marlinda Apriyani
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Economics, Econometrics & Finance

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The influence of Internal Factors of Consumers towards Buying Decision of Organic Vegetables Marlinda Apriyani; Fadila Marga Saty
Jurnal Ilmiah ESAI Vol 7 No 3 (2013)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v7i3.983

Abstract

Key to the success of the marketing of organic vegetables is certainly a good understanding of the behavior of consumers who consume the food products. Factors that influence public consumption of organic vegetables are Consumer internal factors such as culture, social class, individual characteristics, and psychological factors. This study aims to measure and determine the influence of internal factors on purchase decisions of consumers of organic vegetables either partially or in combination as well as reviewing internal factors are dominant in influencing consumer purchasing decisions of organic vegetables. The method of analysis used to see how the internal factors are the path analysis approach, while to see the most dominant internal consumers factors in the purchase decision of organic vegetables is Backward method Based on the results obtained (1) there is a strong influence between internal factors, namely culture, social class, individual, and psychology to the purchasing decision, but for the individual variables and produce a weak influence and (2) social class variable, individual, and psychology is the dominant variable influencing the purchase decision of organic vegetables.Keywords: organic vegetables, internal factors, path analysis
The Factors which Influence Corn Production Sutarni Sutarni; Marlinda Apriyani
Jurnal Ilmiah ESAI Vol 5 No 3 (2011)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v5i3.1020

Abstract

Corn is food plant which has important rule in contributing food for human and livestock.  This research aims to analyse the factors which Influence Corn Production and condition economic scale of of corn farming.  This research was conducted in Jatiagung subdistrict  on May-September 2007.  Analyse method of it used Statistic analysis method of double regression with Cobb-douglas production fuction.  The result of this research indicates the factors which Influence Corn Production are length of land farming , KCL fertilizer, organic fertilizer labor and factors which do not Influence corn production are seed, urea fertilizer, TSP fertilizer and the desire of farmers take the risk of corn farming.    Elasticity of corn farming in the research area is 1,17 . It means that it is increasing return to scale.  It indicates that additional of production factors will cause bigger production additional. . Key Words: Production, Economic return to scale, cobb douglas, production elasticity
Co-Authors Fadila Marga Saty Sutarni Sutarni