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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT ABDIMAS Jurnal Pengabdian Kepada Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi
Vina Meliana, Vina
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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EFEKTIVITAS PEMBERIAN KOMPENSASI FINANSIAL PERUSAHAAN Meliana, Vina
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 2 No 3 (2017)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.234 KB) | DOI: 10.36226/jrmb.v2i3.67

Abstract

Providing compensation to employees is important for every company, including PT INTI to retain qualified employees today and in the future. PT INTI is a company whose primary based as telecommunication contractor located in Bandung. This study was conducted to determine the effect between direct financial compensation variables and indirect financial compensation toward employee performance. This research uses the descriptive method and data analysis with the path and regression analysis. The result of this research is a descriptive condition of direct and indirect financial compensation in PT INTI in the reality of 2008 is not good based on continuum line where the average percentage is 30,21% where employee expectation to incentive and celebration of the holiday is large. In addition, the simultaneous test shows that there is no linear relationship between direct compensation and indirect compensation for employee performance at PT INTI. Keywords: compensation, employee performance, financial compensation
PERAN PASAR TEMATIK DALAM MENOPANG KESEJAHTERAAN MASYARAKAT JAKARTA Meliana, Vina; Lestari, Diyan; Rahmanto, Basuki Toto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (31.092 KB)

Abstract

Purpose- This study aims to analyze the role of the thematic market on society's prosperity in Jakarta. Design/methodology/approach- The respondent of this study is the seller who sells their products in Jakarta thematic market. Multiple linear regression is used as a data analysis method. Findings- The result of this study state that innovation does not affect the prosperity of Jakarta society, while brand image affects the prosperity of Jakarta society. Implications- Traditional market conditions with minimal facilities make most consumers reluctant to allocate a lot of time in the market. Thus, even though the thematic market is a traditional market, it must be managed in such a way with facilities that enable consumers to spend a long time in the market. Keywords: Innovation, Brand Image, Prosperity
PENGARUH KEUNIKAN PRODUK TERHADAP PEMBELIAN IMPULSIF TILLANDSIA DENGAN HARGA SEBAGAI VARIABEL INTERVENING DI GIOFLORIST Herwin, Herwin; Meliana, Vina
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (27.859 KB)

Abstract

Purpose- This study aims to analyze the effect of product uniqueness on impulsive purchases with price variables as intervening variables Design/methodology/approach- Quantitative methods are used to explain the relationship between variables with multiple regression analysis.Findings- Product Unique Variables and Price Variables affect the Impulsive Purchase variable, the Price Variable affects the Impulsive Purchase variable. And the price variable is not an intervening variable between the Unique Product variable and the Impulsive Purchase variableImplication/Limitation - Then the company can prioritize the Product Uniqueness variable first because it provides the greatest influence compared to the price variable in creating Impulsive Purchases. Keywords: Product Uniqueness, price, Impulsive Buying, Tillandsia
Strategi Pengembangan Merek Berorientasi Kearifan Lokal Belitung Timur meliana, Vina; Mariah
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2021): Pengabdian Kepada Masyarakat
Publisher : Institut Teknologi dan Bisnis Kalbis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v2i2.189

Abstract

Pengabdian Kepada Masyarakat (PKM) yang dilakukan untuk membantu para pelaku usaha di Belitung Timur dalam mengatasi tantangan Covid-19.PKM ini bertujuan untuk memberikan wawasan berupa strategi pengembangan merek berorientasi kearifan local. Metode yang digunakan berupa observasi kebutuhan, pelatihan dan praktik screening business kepada mitra PKM yaitu para pelaku usaha sejumlah 40 orang. Hasil penyelenggaraan PKM adalah para pelaku usaha memiliki input untuk mengembangkan produknya, memahami merek yang kuat, mengetahui cara merumuskan strategi pengembangan merek dan menentukan tipe e-commerce yang sesuai dengan karakteristik produk dan konsumennya masing-masing.
Pemanfaatan Brand Awareness dan Brand Trust terhadap Minat Beli Produk Terbaru meliana, vina; Ifander , Sebastian Evan
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 7 No. 1 (2020): Kalbisocio, Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.643 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan brand trust yang dimiliki Nokia terhadap minat beli konsumen smartphone android Nokia seri terbaru. Jenis penelitian yang digunakan adalah metode kuantitatif. Sampel penelitian ini adalah sejumlah 120 responden yang merupakan pengguna Nokia versi lama dan mengetahui smartphone android Nokia terbaru. Penelitian ini menggunakan teknik analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa brand awareness berpengaruh terhadap minat beli konsumen dan juga brand trust memiliki pengaruh terhadap minat beli. Selain itu brand awareness dan brand trust secara bersama-sama berpengaruh terhadap minat beli konsumen dengan nilai f tabelsebesar 48,876.
Co-Authors Basuki Toto Rahmanto, Basuki Toto Diyan Lestari Herwin Herwin, Herwin Ifander , Sebastian Evan Mariah