Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra
Nathaniela Anita Kiroyan
Widya Kartika University
Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Revealing The Women’s Characteristics Presented In L’oreal Paris Shampoo Advertisements: A Semiotic Study Nathaniela Anita Kiroyan; Yulius Kurniawan; Endar Rachmawaty Linuwih
Jurnal Bima : Pusat Publikasi Ilmu Pendidikan bahasa dan Sastra Vol. 1 No. 3 (2023): September : Jurnal Bima : Pusat Publikasi Ilmu Pendidikan bahasa dan Sastra
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bima.v1i3.96

Abstract

Nathaniela Anita Kiroyan(2023). Visual and Verbal Signs Found in L’oreal Paris Shampoo Advertisements. S1. Thesis. English Department. Widya Kartika University. Surabaya. Advisor I: Yulius Kurniawan, S.Pd., M.Pd.; Advisor II: Endar Rachmawaty Linuwih, S.Hum., M.Pd. The purpose of this research is to find out the visual and verbal signs in L’Oréal Paris shampoo advertisements and to explain the visual and verbal signs and meaning that are represented in L’Oréal Paris shampoo advertisements by using semiotics theory by Roland Barthes. This research used a descriptive qualitative method to analyze the collected signs in the whole picture of the advertisement of L’Oréal Paris shampoo. In addition, the researcher collected the data from Pearl Chemist Group which had the best of five of L’Oréal Paris shampoo advertisements. The findings indicate denotative meanings of signs revealed were black hair, long hair, wavy hair, woman, smiling face, purple dress, purple shirt, orange background, black belt, and products of L’Oréal Paris shampoo. The connotative meanings of the signs revealed elegance, friendliness, confidence and self-esteem, freedom of expression and creativity, and empowerment of women.
Co-Authors Linuwih, Endar Rachmawaty Yulius Kurniawan