Article Per Year (5 Year)
p-Index From 2019 - 2024
0.92
P-Index
This Author published in this journals
All Journal Jurnal Indonesia Sosial Sains Journal of Digital Business and Management Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Insight : International Journal of social research
Erlita Ridanasti
Universitas Islam Indonesia
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
SERVICE QUALITY USING DIGITAL MARKETING BASED ON STARTUPS FOOD AND BEVERAGE COMPANY IN SLEMAN YOGYAKARTA Dodi Setiawan Riatmaja; Sigit Wibawanto; Erlita Ridanasti
Journal of Digital Business and Management Vol. 1 No. 2 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i2.100

Abstract

The purpose of this study was to determine the effect of service quality using digital marketing based on consumer satisfaction for startup food and beverage companies in Sleman Yogyakarta. This research was conducted by taking 88 customers of startups food and beverage in Yogyakarta randomly. The calculation technique used in this study is the Multiple Linear Regression Analysis model and path analysis. Based on the results of the analysis, it shows that there is a significant influence between the use of digital marketing services on consumer satisfaction in terms of service. The results of multiple linear regression analysis show that there is a positive and significant effect of the dimensions of direct evidence, reliability, responsiveness, assurance, and empathy simultaneously on consumer satisfaction at startups food and beverage companies in Yogyakarta. That is, tangibles, reliability, responsiveness, assurance, and empathy have been able to make a significant contribution in increasing customer satisfaction at startups food and beverages in Yogyakarta.
The Effect of Implementation of Quality Management Information Systems and Quality of Training on Employee Performance and Enjoyment as Intervening in Startup Companies Nurwanto Nurcahyo; Sigit Wibawanto; Dodi Setiawan Riatmaja; Erlita Ridanasti
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 21 No. 2 (2022): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v21i2.197

Abstract

The purpose of this study was to determine the Effect of Quality Management Information System Applications and Quality Management Information System Application Training on Employee Performance Through Intervening Enjoyment Variables. To determine the effect of SIM application quality on employee performance, see the influence between training quality and employee performance, as well as the effect of SIM application quality and training quality on employee performance mediated by enjoyment. This research was conducted by taking 40 employees from Startup Employees in Yogyakarta, with random sampling. The calculation technique used in this research is a model of Multiple Linear Regression Analysis and path analysis. There is a positive and significant effect of the Quality Management Information System Application on Enjoyment. There is a positive and significant influence on the Quality of Management Information System Application Training variable on Enjoyment. There is a significant effect of the Quality of Management Information System Application and Quality of Management Information System Application Training on Enjoyment. There is a positive and significant effect of the Quality Management Information System Application variable on Employee Performance. There is no significant effect of the variable of Quality Management Information System Application Training on Employee Performance.
The Influence of Knowledge, Religiosity, and Subjective Norms By Mediating Attitudes Towards The Purchase Intention of Halal Cosmetics Niken Putri Dewanti; Erlita Ridanasti
International Journal of Social Research Vol. 2 No. 1 (2024): Insight : International Journal of Social Research
Publisher : Worldwide Research Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/insight.v2i1.19

Abstract

This research aims to determine the relationship and influence of knowledge, religiosity, and subjective norms with the mediation of attitudes on the intention to purchase halal cosmetic products. The data that will be presented in this research was obtained from the results of distributing questionnaires to 166 respondents from generation Y and Z Muslim consumers who consume halal cosmetic products in Indonesia. The sampling technique used in this research was non-probability sampling with a purposive sampling method. This research uses purposive sampling because special criteria are needed for the sample to be taken so that it can answer research problems and also provide representative values. Hypothesis testing in this research uses Structural Equation Modeling (SEM) analysis with the help of AMOS 24 software. The results of this research show that there is a positive and significant influence on the variables of knowledge, religiosity, subjective norms, attitudes and purchase intentions
The Influence of Muslim Fashion Awareness and Its Factors on Muslim Fashion Consumption In Indonesia Intan Prasetika; Erlita Ridanasti
International Journal of Social Research Vol. 2 No. 1 (2024): Insight : International Journal of Social Research
Publisher : Worldwide Research Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/insight.v2i1.20

Abstract

This research aims to determine and analyze the influence of knowledge sources, Muslim fashion motivation, clothing style, and the uniqueness of Muslim fashion on Muslim fashion consumption through Muslim fashion awareness. The method used in this research uses the SEM PLS method which analyzes the influence of knowledge sources, Muslim fashion motivation, clothing style, and the uniqueness of Muslim fashion on Muslim fashion consumption through Muslim fashion awareness. The results of this research show that Muslim Fashion Awareness produces a positive and significant influence on Fashion Consumption, Muslim Fashion Knowledge Sources produce a positive and significant influence on Fashion Consumption. Muslim Fashion Motivation produces a positive and significant influence on Fashion Consumption, Dress style produces a positive and significant influence on Fashion Consumption, and the uniqueness of Muslim Fashion produces a positive and significant influence on Fashion Consumption
The Effect of Viral Marketing and E-Service Quality on Consumer Buying Interest in Disney+ Hotstar Services Rama Raihan Syihab; Erlita Ridanasti
Jurnal Indonesia Sosial Sains Vol. 5 No. 04 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i04.1029

Abstract

This research was conducted with the aim of determining the influence of Viral Marketing and E-Service Quality on Consumer Purchase Interest in the Disney+ Hotstar Indonesia service. The population in this study is residents who are users or residents who know the Disney+ Hotstar Indonesia Video on Demand service in the Yogyakarta area. This research uses a quantitative approach, with data collection techniques using questionnaires distributed online. The sampling technique used purposive sampling with a sample of 180 respondents. The data analysis used in this research is multiple linear regression analysis with the Moderated Regression Analysis (MRA) test which is processed with IBM SPSS Statistics 26.0 software. The results of this research show that Viral Marketing has a positive and significant influence on Consumer Purchase Interest. Meanwhile, E-service Quality has a positive and significant influence on Business Model Innovation. It was also found that organizational risk-taking tolerance is a factor in consumer buying interest. And the Viral Marketing and E-Service Quality variables together have a positive and significant effect on Consumer Purchase Interest.
Co-Authors Dodi Setiawan Riatmaja Intan Prasetika Niken Putri Dewanti Nurwanto Nurcahyo Rama Raihan Syihab Sigit Wibawanto