Article Per Year (5 Year)
p-Index From 2019 - 2024
0.92
P-Index
This Author published in this journals
All Journal Jurnal Indonesia Sosial Sains Journal of Digital Business and Management Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Insight : International Journal of social research
Erlita Ridanasti
Universitas Islam Indonesia
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Digital Business and Management

 1 
SERVICE QUALITY USING DIGITAL MARKETING BASED ON STARTUPS FOOD AND BEVERAGE COMPANY IN SLEMAN YOGYAKARTA Dodi Setiawan Riatmaja; Sigit Wibawanto; Erlita Ridanasti
Journal of Digital Business and Management Vol. 1 No. 2 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i2.100

Abstract

The purpose of this study was to determine the effect of service quality using digital marketing based on consumer satisfaction for startup food and beverage companies in Sleman Yogyakarta. This research was conducted by taking 88 customers of startups food and beverage in Yogyakarta randomly. The calculation technique used in this study is the Multiple Linear Regression Analysis model and path analysis. Based on the results of the analysis, it shows that there is a significant influence between the use of digital marketing services on consumer satisfaction in terms of service. The results of multiple linear regression analysis show that there is a positive and significant effect of the dimensions of direct evidence, reliability, responsiveness, assurance, and empathy simultaneously on consumer satisfaction at startups food and beverage companies in Yogyakarta. That is, tangibles, reliability, responsiveness, assurance, and empathy have been able to make a significant contribution in increasing customer satisfaction at startups food and beverages in Yogyakarta.
Co-Authors Dodi Setiawan Riatmaja Intan Prasetika Niken Putri Dewanti Nurwanto Nurcahyo Rama Raihan Syihab Sigit Wibawanto