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PENGARUH KUALITAS PELAYANAN, LOKASI DAN PROMOSI TERHADAP KEPUASAN KONSUMEN THE ALIGA HOTEL PADANG Gery, Mexano Hans
Menara Ilmu Vol 12, No 9 (2018): Vol. XII No. 9 Oktober 2018
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v12i9.961

MEXANO HANS GERY Bp: 2015421025, Jurusan Magister Manajemen, Tahun2015, Pengaruh Kualitas Pelayanan, Lokasi Dan Promosi Terhadap Kepuasan KonsumenThe Aliga Hotel Padang, di bawah bimbingan Bapak Prof. DR. Hamdy Hady dan BapakDR. Nandan LimakrisnaPenelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh KualitasPelayanan, Lokasi Dan Promosi Terhadap Kepuasan Konsumen The Aliga Hotel Padang,metode pengumpulan data ini adalah dengan mengedarkan kuisioner dengan sampel 100.Metode analisis yang digunakan adalah analisis regresi berganda. Hasil penelitian yangdiperoleh adalah : (a) kualitas pelayanan memiliki pengaruh sebesar 0,000 terhadapkepuasan konsumen. Maka kualitas pelayanan memiliki pengaruh yang positif dansignifikan, (b) Lokasi memiliki pengaruh sebesar 0,046 terhadap kepuasan konsumen.Maka lokasi memiliki pengaruh yang positif dan signifikan. (c) promosi memilikipengaruh sebesar 0,012 terhadap kepuasan konsumen. Maka promosi memiliki pengaruhyang positif dan signifikan, dengan (d) Kualitas Pelayanan, Lokasi Dan Promosi memilikipengaruh sebesar 0,000 terhadap kepuasan onsumen. Maka secara bersama-samaDiferensiasi Kualitas Pelayanan, Lokasi Dan Promosi memiliki hubungan yang positif dansignifikan.Akhirnya penulis menyarankan Dalam upaya mencapai kepuasan konsumen yanglebih tinggi pada The Aliga Hotel Padang dimasa yang akan datang, saran-saran yangdapat disampaikan dari hasil penelitian ini adalah dalam upaya meningkatkan kepuasankonsumen hotel diharapkan pihak hotel dapat memberikan kualitas pelayanan, lokasi danpromosi. Hal ini disebabkan karena ketiga variabel tersebut berpengaruh positif dansignifikan terhadap kepuasan konsumen The Aliga Hotel Padang.Kata kunci : Kepuasan Konsumen, Kualitas Pelayanan, Lokasi dan Promosi

PENGARUH KUALITAS PELAYANAN, LOKASI DAN PROMOSI TERHADAP KEPUASAN KONSUMEN THE ALIGA HOTEL PADANG Mexano Hans Gery
Menara Ilmu Vol 12, No 9 (2018): Vol. XII No. 9 Oktober 2018
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v12i9.961

MEXANO HANS GERY Bp: 2015421025, Jurusan Magister Manajemen, Tahun2015, Pengaruh Kualitas Pelayanan, Lokasi Dan Promosi Terhadap Kepuasan KonsumenThe Aliga Hotel Padang, di bawah bimbingan Bapak Prof. DR. Hamdy Hady dan BapakDR. Nandan LimakrisnaPenelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh KualitasPelayanan, Lokasi Dan Promosi Terhadap Kepuasan Konsumen The Aliga Hotel Padang,metode pengumpulan data ini adalah dengan mengedarkan kuisioner dengan sampel 100.Metode analisis yang digunakan adalah analisis regresi berganda. Hasil penelitian yangdiperoleh adalah : (a) kualitas pelayanan memiliki pengaruh sebesar 0,000 terhadapkepuasan konsumen. Maka kualitas pelayanan memiliki pengaruh yang positif dansignifikan, (b) Lokasi memiliki pengaruh sebesar 0,046 terhadap kepuasan konsumen.Maka lokasi memiliki pengaruh yang positif dan signifikan. (c) promosi memilikipengaruh sebesar 0,012 terhadap kepuasan konsumen. Maka promosi memiliki pengaruhyang positif dan signifikan, dengan (d) Kualitas Pelayanan, Lokasi Dan Promosi memilikipengaruh sebesar 0,000 terhadap kepuasan onsumen. Maka secara bersama-samaDiferensiasi Kualitas Pelayanan, Lokasi Dan Promosi memiliki hubungan yang positif dansignifikan.Akhirnya penulis menyarankan Dalam upaya mencapai kepuasan konsumen yanglebih tinggi pada The Aliga Hotel Padang dimasa yang akan datang, saran-saran yangdapat disampaikan dari hasil penelitian ini adalah dalam upaya meningkatkan kepuasankonsumen hotel diharapkan pihak hotel dapat memberikan kualitas pelayanan, lokasi danpromosi. Hal ini disebabkan karena ketiga variabel tersebut berpengaruh positif dansignifikan terhadap kepuasan konsumen The Aliga Hotel Padang.Kata kunci : Kepuasan Konsumen, Kualitas Pelayanan, Lokasi dan Promosi

Pengaruh Trading Volume Dan Harga Saham Terhadap Return Saham Pada Perusahaan Sub Sektor Farmasi Di BEI Mexano Hans Gery
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 2 (2023): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jakbs.v1i2.69

The purpose of this study was to see the effect of trading volume and stock prices on stock returns in pharmaceutical sub-sector companies on the IDX. Trading volume is something that is well-known and much loved by young people who have technological skills in the hope of obtaining maximum profits, over time trading is a source of livelihood, not a few who experience profits and not a few who experience losses and even bankruptcy. This study uses pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The population in this study are all pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange 2017-2021, totaling 10 companies. Samples were taken using a purposive sampling technique, amounting to 10 companies. The data analysis technique uses multiple linear regression with a significance level of 0.05. Data processing was carried out using the computer program SPSS 22 for windows. The results of this study found that both variables partially and simultaneously have a significant effect on stock returns. With a sig level below 0.05. The contribution of the two variables trading volume and stock price is 53.3%, while the remaining 46.7% is influenced by other factors not discussed in this study.

Analisis Pengaruh Tingkat Suku Bunga Dan Pendapatan Terhadap Penyaluran Kredit Pada Pt Bank Pengkreditan Rakyat Piala Makmur Asih Oktaviani; Mexano Hans Gery; Agusman Agusman
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 4 No. 2 (2022): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v4i2.239

The interest rate is the amount of interest determined by the bank for credit loans to customers. The bank's main income comes from the credit distribution process which is inseparable from the risk of increasing the interest rate set. Therefore, to increase interest rates on lending, banks will use various methods, because changes in interest rates will affect the amount of credit disbursed and will also affect income. This research aims to determine the influence of interest rates and income on the amount of credit disbursement partially on the amount of credit disbursement at PT BPR Piala Makmur Sungai Geringging for the 2017-2021 period. The independent variables used in this research are interest rates and income, while the dependent variable is the amount of credit disbursement. The population used in this research is the annual financial reports for the 2017-2021 period, with a sampling technique using the saturated sampling method (Census). The data analysis technique used is quantitative descriptive analysis and multiple regression analysis then hypothesis testing using SPSS 25. The research results show that partially the interest rate (X1) has a significant negative effect on the amount of credit disbursement, Income (X2) has no effect and is not significant on the amount credit distribution. And for simultaneous influence, interest rates and income have a simultaneous (together) influence on credit distribution. From the regression results, the R-Square (R2) value is 0.688. This means that the independent variable is able to explain 68.8% of the dependent variable while the remaining 31.2% is explained by other variables.

Pengaruh Pembiayaan Umkm Dan Modal Terhadap Laba Pada Koperasi Diskoperindag Di Koperasi Konsumen Wanita Anggrek Bulan Mekar Kota Pariaman Nesa Ferdina Ahmad; Mexano Hans Gery; Deby Handayani
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 4 No. 2 (2022): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v4i2.265

This research aims to analyze the influence of MSME financing and capital on profits in cooperative trade cooperatives (case study of the women's consumer cooperative Orchid Bulan Bloom Kota Pariaman for the 2018-2019 period). This research uses descriptive analytical research with a quantitative approach. The sampling method used in the research was purposive sampling. The data analysis used was panel data regression using the Eviews10 program. From the results of the regression test, it is found that (a) there is an influence of MSME financing on profits, b) there isnt an influence of capital on profits, c) there is an influence of MSME financing and capital on profits. Based on the Adjust R Square value obtained, it is 0,1320. This shows that the contribution of the independent variable to the dependent variable is 13,20% and 86,80% is determined by other variables not analyzed in the model in this study.

Pengaruh Motivasi Dan Lingkungan Sosial Terhadap Minat Berwirausaha (Studi kasus Pada Mahasiswa Fakultas Ekonomi Universitas Sumatera Barat) Mexano Hans Gery
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 3 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This research is entitled The Influence of Motivation and the Social Environment on Interest in Entrepreneurship in Students of the Faculty of Economics at the University of West Sumatra. This research is motivated by the need for economics students to be able to create their own jobs with the ability or motivation support provided by their surroundings, without having to wait for the relevant agencies to open job vacancy. This research uses a quantitative type of research. The data taken was primary data by distributing questionnaires to students at the Faculty of Health Sciences at the University of West Sumatra. This research carried out research instrument tests, classical assumption tests, hypothesis tests using SPSS version 21. The research results stated that looking at the test results that had been carried out proved that both variables had a significant effect partially or simultaneously, and it could also be seen that the Adjusted R Square was 0.372 or amounting to 37.2%. This means that the variable interest in entrepreneurship is influenced by motivation and the social environment and the remaining 62.8% is influenced by other variables outside of this research variable.

Pengaruh Prevelensi Stunting Terhadap Indeks Pembangunan Manusia Di Sumatera Barat Tahun 2023 Mexano Hans Gery
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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This research aims to determine the effect of stunting prevalence on the human development index in West Sumatra. This research was motivated by the large number of stunting cases in West Sumatra, especially remote areas such as the Mentawai Islands Regency, which resulted in the prevalence of stunting increasing and affecting the Human Development Index in West Sumatra. This research uses a quantitative type of research using secondary data. This research carries out classical assumption tests, hypothesis testing using SPSS. Looking at the test results that have been carried out, it proves that the stunting prevalence variable has a significant effect on the Human Development Index (HDI), with a significant value of 0.003 < 0.05. The determination result obtained was 38.8%. This shows that the prevalence of stunting can predict information regarding the Human Development Index (HDI) 38.8% while the remaining 61.2% is influenced by other factors not included in this research.

Pengaruh Perputaran Kas dan Perputaran Piutang terhadap Profitabilitas Pada UMKM di Kota Pariaman Mexano Hans Gery; Nichy Oktaviani; Henny Wati; Sudirman
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.822

This research aims to determine the influence of cash turnover and accounts receivable turnover on profitability in MSMEs in Pariaman City. The background to this title is that many MSMEs in Pariaman City do not have bookkeeping that is in accordance with accounting standards so that the level of profit obtained cannot be calculated in detail. collect This research uses a quantitative type of research. The data taken is secondary data by conducting direct interviews with business owners, by preparing questions and looking at bookkeeping records made by MSME actors. This research carries out classical assumption tests, hypothesis testing using SPSS version 21. The results of the research state that looking at the results of the tests that have been carried out proves that both variables partially and simultaneously have a significant effect on profitability and it can also be seen that the Adjusted R Square is 0.435. This means that 43.5% of the Profitability variable is influenced by cash turnover and the remaining 56.5% of receivables turnover is influenced by other variables outside of this research variable.

Pengaruh Pengetahuan Perkoperasian terhadap Minat menjadi Anggota Koperasi Asrul; Yasnida; Mexano Hans Gery; Nichy Oktaviani
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i3.929

This study aims to determine the influence of Location and Service on Interest in Saving at PT BPR Pembangunan Kabupaten Padang Pariaman. This study used a type of quantitative research. The samples in this study were Customers Who Save, with the sample collection method of the slovin method, namely data collected through the distribution of questionnaires and interviews to Customers totaling 80 respondents. Data analysis techniques in this study use descriptive analysis techniques, TCR analysis, validity test and reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, hypothesis test. Looking at the test results that have been carried out prove that Location has a significant effect on Saving Interest with a t-count value of t-table > of 4,970 > 1,665 and a significant rate of 0.000 < 0.05, Services do not have a significant effect on Saving Interest with a t-value of t-count > t table of 0.662 < 1.665 and a significant rate of 0.510 > 0.05, Location and Service test results have a significant effect simultaneously on Saving Interest with a value of f calculate > f The table is 17.804 > 2.72 and significant rates are 0.000 < 0.05. This shows that location and service can predict information about Interest in Saving 0.316 or 31.6%, while the remaining 0.562 or 56.2% is influenced by other factors not included in this study.

Pengaruh Likuiditas Dan Laverage Terhadap Profitabilitas (Studi Kasus Pada Perusahaan Farmasi Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2022) Mexano Hans Gery
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 4 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This research aims to determine the extent of influence, liquidity and leverage on the profitability of pharmaceutical sector manufacturing companies listed on the Indonesia Stock Exchange for the 2019-2022 period. This research is quantitative research. The population of this research is all pharmaceutical sector manufacturing companies listed on the Indonesia Stock Exchange for the 2019-2022 period. Sample selection was carried out using the purposive sampling method and resulted in a selected sample of 35 samples. The data collection technique used is documentation, with documents in the form of company financial reports for 2019-2022. The data analysis technique uses descriptive analysis, classical assumption testing, and hypothesis testing using multiple linear regression analysis with SPSS 16 tools. The results of the research show that: both variables have a significant effect on Y. and an Adjusted R Square value of 0.363 or 36.3 is obtained. % This means that 36.3% of the profitability variable is influenced by liquidity and the remaining 63.7% of leverage is influenced by other variables outside of this research variable.

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