Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Cantika Dewi Purnama Putri
Universitas Stikubank Semarang
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
IMPLEMENTATION OF KLAUS'S CUSTOMER EXPERIENCE QUALITY CONCEPT ON INTENTION TO SWITCH NEXA INTERNET CUSTOMERS TO OTHER INTERNET PROVIDER Cantika Dewi Purnama Putri; Ignatius Hari Santoso
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of information and communication technology business is increasing. Currently, human life is starting to shift to a life of pervasive computing, a life that places information technology as part of human life anytime and anywhere. This can be seen from the behavior of humans who are getting used to computers, the internet, and information technology. This research wants to see Switching Intention in terms of service quality and customer satisfaction. This research uses SmartPLS (Partial Least Square) to test the research hypothesis. The results of this study indicate that Peace Of Mind and Outcome Focus have a significant and positive effect on Switching Interntion. However, Customer Experience Quality, Product Experience, and Moment Of Truth are not able to have a significant effect on Switching Intention. Managerial implications in this study should improve service quality at low prices to increase customer loyalty and reduce switching intention of service users.
Co-Authors Santoso, Ignatius Hari