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Pengaruh Etos Kerja Terhadap Kinerja pada Dinas Pemuda dan Olahraga (Dispora) Kota Bekasi Kiki Setyawati; Catarina Cori
PANDITA : Interdisciplinary Journal of Public Affairs Vol. 5 No. 2 (2022): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v5i2.54

Abstract

Human Resources (HR) or employees in a company or agency is a very important element to have. Good human resources are employees who are good in their work behavior in accordance with company or agency regulations. Employees who are able to carry out their duties and responsibilities in accordance with their behavior in completing their work. Companies or agencies must be able to pay attention to the performance patterns of their employees to achieve a synergistic relationship. The existence of Restrictions on Community Activities (PPKM) during the pandemic also affected the performance of the Bekasi City Youth and Sports Service (Dispora), which required that every day only around 25% to 50% of employees attend the Bekasi City Dispora office. This study focuses more on the ethos and performance of the Bekasi City Dispora by using a causality and correlative approach with the research variables namely the independent variable (work ethic) and the dependent variable (employee performance). Determining the number of samples in this study used an error level of 5%, so the sample used according to the table was 78 people. The results showed that the work ethic has a positive and very strong influence on the performance of employees at the Bekasi City Dispora. So the implication of this research is that employees need to have a high work ethic so that the resulting performance is also high and Dispora needs to build and improve the work ethic of employees in order to create the performance expected by the agency.
PENGUATAN KUALITAS PRODUKSI DAN PENGEMASAN TEMPE DI BATU TUMBUH JATIWARINGIN BEKASI Sugeng Santoso; Catarina Cori
SIKAMA : Sinergi Akademisi dan Masyarakat Vol 1 No 1 (2023): Jurnal Sikama
Publisher : Lembanga Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61488/sikama.v1i1.1

Abstract

The activity was carried out in the Jaticempaka Village, Pondok Gede District, Bekasi City, West Java Province. This activity aims to find out the process of making tempeh and then provide reinforcement regarding the quality of production and packaging of tempe through outreach to craftsmen and employees of tempe making. The material provided is to provide information about cleanliness that must always be considered and attractive packaging of tempe so that tempe is liked by all groups and tempe remains the pride of Indonesia's global food.
ANALISIS STRATEGI ONE STOP SHOPPING DALAM MEMENUHI KEPUASAN PELANGGAN SUMMARECON MALL BEKASI Catarina Cori; Tresia Tresia
CiDEA Journal Vol. 1 No. 1 (2022): Juni : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v1i1.76

Abstract

Keberhasilan suatu usaha dapat dicapai diantaranya melalui pemenuhan kepuasan pelanggan. Dalam memenuhi kepuasan pelanggan, perusahaan harus memiliki strategi salah satunya adalah pemasaran. Pemasaran dalam suatu perusahaan selain bertindak dinamis harus selalu menerapkan prinsip-prinsip unggul dan perusahaan harus meninggalkan kebiasaan lama yang sudah tidak berlaku lagi dan terus berinovasi salah satunya One Stop Shopping. Penelitian ini bertujuan untuk mengetahui strategi One Stop Shopping untuk memenuhi kepuasan pelanggan Summarecon Mall Bekasi. Metode penelitian yang digunakan adalah penelitian kualitatif. Hasil penelitian ini menjelaskan bahwa strategi pemasaran One Stop Shopping yang memiliki indikator yang terdiri dari pelayanan, kelengkapan produk, dan fasilitas dapat memenuhi kepuasan konsumen yaitu pengunjung Summarecon Mall Bekasi. Hal ini terlihat dari strategi pemasaran One Stop Shopping yang diterapkan oleh Summarecon Mall Bekasi untuk menarik minat konsumen agar lebih memilih berbelanja di Summarecon Mall Bekasi dengan memberikan pelayanan yang baik kepada konsumen, menyediakan tenaga penjual yang ramah dan baik, menciptakan tata letak yang rapi, harga yang terjangkau, menciptakan suasana yang aman. suasana dan nyaman, dan melakukan one stop service. Dengan adanya strategi pemasaran One Stop Shopping yang diberikan/dibuat oleh Summarecon Mall Bekasi dapat meningkatkan penjualan dan berdampak positif terhadap penjualan, serta konsumen merasa terbantu dan memberikan respon yang positif terhadap pelayanan yang diberikan oleh Summarecon Mall Bekasi.
Application of Support Vector Machine and Naive Bayes Method to Analyze Mobile Banking User Behavior Through social media Twitter. Dendy K Pramudito; Munir Tubagus; Andy Ismail; Fransisca Dyah Anggraini; Catarina Cori Pradnya Paramita
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.462

Abstract

The purpose of this research is to use Naive Bayes and Support Vector Machines (SVM) to determine sentiment analysis on social media related mobile banking. The author used a quantitative technique in this study. Data crawling and a review of the literature were two of the methods used in the collection process. Author using SEMMA technique. The process of defining and articulating the problem leads to this research phase. RapidMiner software is used in this study at every step of the data processing process while using the SEMMA approach. 580 positive and 650 negative feelings were produced by the Naïve Bayes classification approach, whereas 720 positive and 410 negative sentiments were produced by the Support Vector Machine (SVM) classification method. The Naïve Bayes approach yields 90% accuracy with a 1% margin of error, 91% precision for positive predictions, 89% precision for negative predictions, 90% recall for positive data, and 90% recall for negative data. An accuracy value of 89% with a margin of error of 3%, positive predictive precision of 67%, negative predictive precision of 99%, positive data recall of 95%, and negative data recall of 88% are obtained by the Support Vector Machine (SVM) approach. The data used is from the Naïve Bayes approach since it has a higher accuracy value of 90% than the Support Vector Machine (SVM) method, based on the accuracy, precision, and recall values of the two classification methods. Social media users tend to have more positive perceptions regarding mobile banking since positive sentiment outweighs negative sentiment.
The Influence of Business Location and Word of Mouth on Purchasing Decisions Frans Sudirjo; Catarina Cori Pradnya Paramita; Indri Yani; Marjuki Marjuki; Eva Yuniarti Utami
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6178

Abstract

A strategic business location that is close to the target market is one of the factors that researchers believe can influence consumer purchasing decisions. This close location will make consumers decide to purchase, be satisfied, and communicate with other consumers to encourage enthusiastic other consumers to share purchasing decisions with producers who have sales points in strategic locations. Therefore, this research aims to analyze the influence of business location and word of mouth on consumer purchasing decisions. This research is quantitative research with an explanatory approach that uses a questionnaire method in collecting data. The questionnaire was distributed to Indomaret and Alfamart consumers spread throughout Indonesia with the criteria of having shopped at least 3 times. The questionnaire contains statements of agree, strongly agree, disagree, strongly disagree, and neither agree nor the same on the 16 question items asked. The result thi research show the Business Location variable can have a positive relationship and a significant influence on Purchasing Decisions because the P-Values value is positive and is below the significance level of 0.036. This is in line with the researcher's statement and the direction of the questionnaire questions above which shows that a strategic business location can increase purchasing decisions because it is easy to reach, close, and does not take a lot of time. Thus, the first researcher's hypothesis and beliefs can be justified and accepted. Apart from that, the results of the second research hypothesis and beliefs also show the same results if the Word of Mouth variable has a positive relationship and a significant influence on Perchase Decision because the P-Values value is positive and is below the 0.05 significance level, namely 0.029. It is reasoned that word of mouth or word of mouth communication between consumers can increase purchasing decisions and enthusiasm between consumers. Keywords: Business Location, Word of Mouth, Purchase Decision