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Smart Tourism: Aksentuasi Kesiapan Homestay di Kawasan Ekonomi Khusus Tanjung Lesung, Pandeglang-Banten Hidayah, Nurdin; Suherlan, Herlan
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.326

This study intends to obtain comprehensive information about Homestay facilities readiness within the Smart Tourism development framework in Tanjung Lesung Pandeglang, Banten. This study uses a qualitative research design with a phenomenographic approach. Data collection was carried out by interviewing existing stakeholders, observing homestays in the study area and studying documents related to the Homestay program and tourism digitizing. The results of the study show that 1) The homestay program within smart tourism framework in Tanjung Lesung is based on driving the economy and welfare of the host community; 2) Implementation of the homestay facilities development within smart tourism framework in Tanjung Lesung is carried out in four stages: conversion, renovation, revitalization, and new development; 3) The application of smart tourism in Tanjung Lesung is done with information technology through marketing programs such as online market places; Pokdarwis and 10 pilot tourism villages in the Indonesia Tourism Exchange Program (ITX).

Strategi Pemasaran Media Sosial Destinasi Pariwisata Menggunakan Pendekatan SOSTAC: Studi Kasus Pada Akun Media Sosial Dinas Kebudayaan dan Pariwisata Kab. Lebak, Banten Hidayah, Nurdin; Sopian, Tatang; Aziz M. Nauval; Feby Nur Ikrawardani; Flavia Domitilla Fausta; Inggit Salsabila Putri; M. Hafidz Annazly; Salma Nabila M
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 2 (2021)
Publisher : Sekolah Tinggi Pariwisata Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i2.408

This study aims to optimize the social media performance of the Lebak Regency Culture and Tourism Office through the preparation of a social media marketing strategic plan. The research method uses an exploratory method with a qualitative approach. The data were obtained by conducting interviews with key informants, major informants and supporting informants using criterion sampling technique. Observations, document reviews, and literature studies were also carried out to confirm the validity of the data by triangulation. Data were analyzed using analytical techniques in accordance with the stages of social media marketing planning using the SOSTAC approach with SWOT analysis and social media analysis tools, namely Hootsuit, Socialblade, Facebook Analytic, Instagram Insight, and Youtube Studio (Youtube Analytic). This study produced 15 strategies, 21 tactics, and 24 action plans for social media marketing strategic plan.

Instagram Marketing Engagement di Wana Wisata Ranca Upas Kabupaten Bandung Nurdin Hidayah; Luthfia Eka Putri A.; Suteja Wira Dana Kusuma
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 11, No 2 (2020): Jurnal Khasanah Ilmu - September 2020
Publisher : Universitas Bina Sarana Informatika

Abstrak Pengelolaan interaksi (engagement) dari Instagram Marketing Wana Wisata Ranca Upas (WWRU) belum terlihat optimal, oleh karena itu penelitian ini bermaksud untuk mendalami informasi mengenai Instagram Marketing dalam upaya untuk merancang pengelolaan engagement akun Instagram WWRU dengan khalayak atau followers-nya. Penelitian ini menggunakan disain penelitian kualitatif dengan pendekatan penelaahan secara eksplorasi. Partisipan yang dipilih dalam penelitian ini adalah Bidang Pemasaran Perum Perhutani Unit III Jawa Barat dan Banten WWRU sebagai informan 1, admin akun instagram WWRU sebagai informan 2, dan followers Instagram WWRU sebagai informan 3. Teknik pengumpulan data dilakukan dengan wawancara secara mendalam terhadap informan 1 dan 2 beserta kuesioner wawancara tertutup (interviewed questionnaire) kepada informan 3. Untuk menjaga keabsahan data dilakukan metode trianggulasi dengan cara konfirmasi antar informan dan membandingkannya dengan observasi terhadap akun Instagram WWRU dengan menggunakan alat analisis kinerja Instagram yaitu Instagram Insight, iconsquare, dan popsters.us. Hasil penelitian menunjukam bahwa WWRU belum memiliki kapasitas sumber daya manusia yang ideal untuk menjalankan Instagram marketing, setingan notifikasi Instagram WWRU semuanya hanya berasal dari audience yang diikuti atau from people I follow, konten terlihat belum interaktif dan belum mengacu pada konsep content marketing, serta tidak ada penjadwalan yang konprehensif antara timeline postingan, konten stories dan jadwal untuk kegiatan interaksi. Kata kunci: instagram marketing, pemasaran destinasi pariwisata, social media marketing Instagram Marketing Engagement at Wana Wisata Ranca Upas, Bandung Regency Abstract Wana Wisata Ranca Upas (WWRU) Instagram Marketing engagement has not looked optimal, therefore this study intends to explore information about Instagram Marketing in an effort to design engagement management for WWRU's Instagram account with its audience or followers. This study uses a qualitative research design with an exploratory study approach. Participants in this study were Marketing Division of Perum Perhutani Unit III West Java and Banten WWRU as informant 1, admin of WWRU Instagram account as informant 2, and WWRU Instagram followers as informant 3. Data collection techniques were carried out by in-depth interviews of informant 1 and 2 along with a closed interview questionnaire to informants 3. To maintain the validity of the data, triangulation method was carried out with confirmation between informants and compared it with observations of the Instagram account WWRU using Instagram performance analysis tools namely Instagram Insight, Iconsquare, and Popsters.us. The results of the study show that WWRU does not yet have the ideal human resource capacity to run Instagram Marketing, WWRU's Instagram notification settings all come from the audience that is followed or “from people I follow”, the content does not seem to be interactive and does not refer to the concept of content marketing, and there is no a comprehensive scheduling of timeline posting, content stories and schedules for interaction activities. Keyword: instagram marketing, tourism marketing, social media marketing

Smart Tourism: Aksentuasi Kesiapan Homestay di Kawasan Ekonomi Khusus Tanjung Lesung, Pandeglang-Banten Nurdin Hidayah
Media Wisata Vol. 18 No. 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This study intends to obtain comprehensive information about Homestay facilities readiness within the Smart Tourism development framework in Tanjung Lesung Pandeglang, Banten. This study uses a qualitative research design with a phenomenographic approach. Data collection was carried out by interviewing existing stakeholders, observing homestays in the study area and studying documents related to the Homestay program and tourism digitizing. The results of the study show that 1) The homestay program within smart tourism framework in Tanjung Lesung is based on driving the economy and welfare of the host community; 2) Implementation of the homestay facilities development within smart tourism framework in Tanjung Lesung is carried out in four stages: conversion, renovation, revitalization, and new development; 3) The application of smart tourism in Tanjung Lesung is done with information technology through marketing programs such as online market places; Pokdarwis and 10 pilot tourism villages in the Indonesia Tourism Exchange Program (ITX)

RANCANGAN PENGELOLAAN SOCIAL MEDIA MARKETING ENGAGEMENT Rinanda Triana; Nurdin Hidayah; Daeng Noerdjamal
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p19

This research intends to designed the engagement management of facebook and instagram of Management Unit of Jakarta Historical Museums formed by 3 major elements in managing social media interactions namely creator-related features, contextual features, and content features. This study used kualitatif method with descriptive approach by conducting interviews with companies and visitors, also observation on their social media. Which the results be analyzed using the Miles and Huberman analysis model and tested the validity of the data using source triangulation technique. The results of this research show that Management Unit of Jakarta Historical Museums has operator division in managing their social media consisting of coordinator and three admins, but there is no classification of admin’s job description in managing their social media. From both social media, the interaction that exists on facebook and instagram is still not optimal can be seen from the average number of likes and comment that has not shown a significant number. Interesting content for visitors is informative, provide detailed information, the right composition and layout, and use filters that are not excessive.

Kemitraan Strategis Antar Stakeholder Dalam Pengembangan Desa Wisata Gubugklakah Kab. Malang, Jawa Timur Herlan Suherlan; Nurdin Hidayah; Wientor Rah Mada; Mochammad Nurrochman; Budi Wibowo
Jurnal Pariwisata Terapan Vol 4, No 1 (2020)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.53303

This study intends to obtain comprehensive information of strategic partnerships between stakeholders in the development of in the Gubugklakah Tourism Village, Malang Regency – East Java. This study uses a qualitative research design with a phenomenographic approach. Data collection was carried out by interviewing penta-helix stakeholders, observations to the potential tourism objects and how the implementation of partnership strategies there, and studying all documents related to Gubugklakah Tourism Village strategies and policies. The results showed that 1). the strategy & policy development direction of the Gubugklakah Tourism Village is to make the Tourism Village managed professionally using a business approach that involves all stakeholders in a penta-helix framework, with the ultimate goal of mutual prosperity; 2). stakeholder participation involved in the development of the Gubugklakah Tourism Village in the concept of strategic partnership has been going well which is characterized by cohesiveness based on the principle of mutual trust, openness, mutual need, and mutual benefit; 3). the efforts made in the problem of strategic partnership are applying the five concepts of tourism village management, namely leadership, profit sharing system, product innovation, partnership, and marketing through a personal and familial approach.

RANCANGAN PENGELOLAAN INTERAKSI MEDIA SOSIAL SELASAR SUNARYO ART SPACE KOTA BANDUNG Audris Shafitama; Nurdin Hidayah; Suteja Wira Dana Kusuma
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 6 No. 1 (2019): Juni
Publisher : Unit Bahasa Sekolah Tinggi Pariwisata Bandung

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Penelitian ini bertujuan untuk merancang pengelolaan interaksi media sosial di Selasar Sunaryo Art & Space. Metode yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kualitatif. Sedangkan teknik pengumpulan data yang digunakan adalah wawancara dan observasi, yang nanti hasilnya akan dianalisis menggunakan model analisis Miles & Huberman dan diuji keabsahannya menggunakan triangulasi sumber. Hasil penelitian menunjukan bahwa kurangnnya interaksi di sosial media dari Selasar Sunaryo Art & Space dikarenakan belum adanya divisi khusus yang menangani sosial media, yang menyebabkan kualitas dan kuantitas kapasitas sumber daya manusia dalam mengelola sosial media belum cukup optimal. Untuk itu Selasar Sunaryo Art & Space disarankan untuk membentuk divisi khusus yang menangani sosial media dan membuat konten-konten yang dapat menjalin interaksi dengan audiens (khalayak).

PENGEMBANGAN FASILITAS INTERPRETASI BERBASIS QR CODE MENGGUNAKAN SYSTEM DEVELOPMENT LIFE CYCLE (SDLC): STUDI KASUS DI MUSEUM NEGERI SRI BADUGA, BANDUNG Ludgardis Lipa; Nurdin Hidayah; Dendy Sundayana
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 6 No. 2 (2019): Desember
Publisher : Unit Bahasa Sekolah Tinggi Pariwisata Bandung

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Penelitian ini bertujuan untuk mengembangkan sistem informasi yang khusus memfasilitasi interpretasi koleksi museum agar dapat mengoptimalkan penyampaian informasi koleksi yang pada akhirnya dapat memberikan pengalaman lebih kepada pengunjung. Metode penelitian menggunakan pendekatan kualitatif dengan teknik analisis System Development Life Cycle (SDLC). Pengumpulan data dilakukan melalui studi dokumentasi, wawancara, dan observasi pada masing-masing aspek pengembagan SDLC. Penelitian ini menghasilkan sistem informasi berupa fasilitas interpretasi berbasis QR Code yang terhubung dengan konten informasi dalam flatform website yang berisi informasi mengenai tema-tema koleksi seperti deskripsi, lokasi temuan dan klasifikasi koleksi yang akan menambah augmented experience bagi para pengunjung Museum Negeri Sri Baduga.

Pelatihan Pembuatan Minuman Berbahan Dasar Kopi dan Komoditi Lokal Bagi Pengelola Badan Usaha Milik Desa (Bumdes) dan Kelompok Sadar Wisata (Pokdarwis) Barista: Desa Wisata Ngargoretno, Kecamatan Salaman, Kabupaten Magelang, Jawa Tengah Budi Wibowo; Nurdin Hidayah; Mochammad Nurrochman; Herlan Suherlan
Jurnal Abdimas Pariwisata Vol. 3 No. 2 (2022): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Training on Making Coffee-Based Drinks and Local Commodities for Village Owned Enterprises (Bumdes) and Barista Tourism Awareness Groups (Pokdarwis) in the Tourism Village of Ngargoretno, Salaman District, Magelang Regency, Central Java. This community service activity aims to increase basic knowledge about making coffee drinks, as well as increase the entrepreneurial spirit of managers of Badan Usaha Milik Desa (BUMDES) and Kelompok Sadar Wisata (Pokdarwis) Barista in the Tourism Village of Ngargoretno, Salaman District, Magelang Regency, Central Java. The activity was held at Kang Im Kandang (Menoreh Ngargoretno Tourist Information Center) which was attended by 35 participants. The delivery method is carried out with interactive and demonstrative counselling techniques, with the aim of transforming knowledge, attitudes and skills as well as achieving prosperous rural communities. The results of the activity showed an increase in the skills and understanding of the participants about the use and knowledge of the coffee plant, starting from the benefits, uses, processing and elements contained therein, as well as in terms of processing plantation products (coffee) from the garden to being served in a cup, as well as motivation. and the follow-up of participants in making, producing and even consuming their own beverage products along with the use of other commodities was successfully increased through this activity

Destination Image Dimension: A Descriptive Analysis of Foreign Visitors At Borobudur, Indonesia Herlan Suherlan; Nurdin Hidayah
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 2 (2021)
Publisher : Program Pascasarjana

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This study aims to determine the dominant factors forming the image in the context of tourism destinations. The quantitative method with the survey format chosen in this study, where the data obtained through convenience sampling were analyzed using Principal Component Analysis (PCA). The results showed that the image of Borobudur as a destination was formed by 4 dominant factors, namely: Core Attractions, Supporting Attractions, Services, and Experience. The results of this study have implications for destination marketers to get a clear picture of how the image is in the eyes of tourists so that programs or activities for developing and improving the quality of a destination are more focused and right on target. This paper fills a gap in the generic branding literature by adopting an empirical stance in describing image-forming factors in the context of tourism destinations.Keywords: Brand image, destination branding, destination image, tourism destinations.

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