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All Journal Jurnal Abdi Insani BERNAS: Jurnal Pengabdian Kepada Masyarakat Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Suriadi
Universitas Ichsan Sidenreng Rappang
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Journal : Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang

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ANALYSIS OF QUALITY COST CONTROL IN UD. PROSPEROUS HOPE IN SIDENRENG RAPPANG DISTRICT usman rahman; Amrisal Salida; Suriadi
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol. 1 No. 02 (2022): Hal 57
Publisher : Jurnal Ekonomi Ichsan Sidenreng Rappang

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Abstract

This study aims to determine the amount of Quality Cost Control at UD. Prosperous Hope in Sidrap District. The data analysis method used in this research is descriptive, that is, a method that describes or describes the results of the research through disclosure in the form of narratives, graphics or images. Based on the results of the study showed that the internal failure cost reduction at UD. Harapan Makmur can be achieved by adding prevention costs
THE EFFECT OF SERVICE MARKETING MIX ON CUSTOMER SATISFACTION AT PT. BANK DANAMON INDONESIA, Tbk MAMUJU UNIT SUB-BRANCH Suriadi; Fadlina; Usman Rahman
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol. 2 No. 1 (2023): Hal 125-174
Publisher : Jurnal Ekonomi Ichsan Sidenreng Rappang

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This study entitled The Effect of Service Marketing Mix on Customer Satisfaction at PT. Bank Danamon Indonesia, Tbk Mamuju Unit Sub-Branch which aims to determine the effect of products, promotions and processes on customer satisfaction. The method of analysis used in this research is 1) The validity test to measure the variables in this study has a correlation coefficient that is more than rtable = 0.165 (rtable value for n = 100), so that all questions are valid, 2) The reliability test shows that all Cronbach's Alpha variables which are quite large, namely above 0.60 so that it can be said that all measuring concepts for each variable from the questionnaire are reliable so that henceforth the concept variables are suitable for use as measuring instruments, and 3) The multiple regression results test above shows that the variable independent product, promotion, process influence the dependent variable namely customer satisfaction. Where every increase that occurs in the independent variable will also be followed by an increase in the dependent variable. In addition, from these results it can be seen that the dominant independent variable is the person/employee variable of 0.344.
Co-Authors Amrisal Salida Fadlina Fadlina Nur Rahmah Wahyuddin Romy Nugraha Sarina Basri Sukriwa Sukriwa Sumartan Sumartan Usman Rahman Usman Rahman usman rahman