Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Riwayat: Educational Journal of History and Humanities
Nety Novita Hariyani
UIN Maliki Malang
Humanities Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Cultural Identity As Tourism Promotion Strategy In Malioboro Batik Market Apay Safari*; Nety Novita Hariyani; Eva Desembrianita; Hery Purnomo; Egidius Fkun
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33837

Abstract

This study aims to (1) determine the existence of batik as a cultural identity in tourism promotion in the Malioboro area and (2) determine the effectiveness of cultural identity as a Yogyakarta batik tourism promotion strategy. This research is qualitative research with descriptive methods. This study describes cultural identity as a batik tourism promotion strategy in Yogyakarta. Data collection was carried out using observation, documentation, and literature search techniques. The data analysis method used is Miles and Huberman's perspective method, namely data presentation, data reduction, and conclusion. The results of this study indicate that (1) Hamzah batik which is located in the Malioboro area is one of the largest batik centers strengthens Yogyakarta's identity as a city of culture and (2) Tourism does not always cause a shift or loss of value that threatens the preservation of cultural heritage. 4 main elements influence the success of tourism development at the Malioboro Batik Market, namely tourists, entrepreneurs, local government, and local communities.
Cultural Identity As Tourism Promotion Strategy In Malioboro Batik Market Apay Safari*; Nety Novita Hariyani; Eva Desembrianita; Hery Purnomo; Egidius Fkun
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33837

Abstract

This study aims to (1) determine the existence of batik as a cultural identity in tourism promotion in the Malioboro area and (2) determine the effectiveness of cultural identity as a Yogyakarta batik tourism promotion strategy. This research is qualitative research with descriptive methods. This study describes cultural identity as a batik tourism promotion strategy in Yogyakarta. Data collection was carried out using observation, documentation, and literature search techniques. The data analysis method used is Miles and Huberman's perspective method, namely data presentation, data reduction, and conclusion. The results of this study indicate that (1) Hamzah batik which is located in the Malioboro area is one of the largest batik centers strengthens Yogyakarta's identity as a city of culture and (2) Tourism does not always cause a shift or loss of value that threatens the preservation of cultural heritage. 4 main elements influence the success of tourism development at the Malioboro Batik Market, namely tourists, entrepreneurs, local government, and local communities.
Co-Authors Apay Safari* Egidius Fkun Eva Desembrianita HERY PURNOMO