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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Anggita Dini Fitria
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Peningkatan Daya Saing UMKM Dalam Menghadapi Masyarakat Ekonomi ASEAN Sonja Andarini; Maharani Ikaningtyas; Ratna Kusumawati Putri; Anggita Dini Fitria; Ragita Widya Kartika
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.3318

Abstract

In order to achieve stable and sustainable economic growth, it is necessary to support solid macroeconomic and financial system stability. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are getting serious attention to the government and the community's disability. Indonesia is progressing from year to year which cannot be underestimated. However, Indonesia must be more persistent in improving quality in all sectors of the economy, increasing competitiveness by utilizing advances in information and communication technology that are increasingly advanced as they are today. Why do Indonesian MSMEs have the right to improve the welfare of the Indonesian people and national economic growth, especially in the face of the ASEAN free market? And how are possible strategy efforts to be implemented for the government and Indonesian MSME business people? This study aims to provide an explanation of the form of efforts to Increase the Competitiveness of MSMEs in Facing the ASEAN Economic Community. This study uses a descriptive analytical research method to provide a complete picture of the current power of MSMEs. The approach used in this study is a qualitative approach through critical appraisal. The ability of MSMEs to face the flow of global competition does need to be further thought about in order to survive for the stability of the Indonesian economy.
Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM (Studi Kasus Pada UMKM Dapoer Cesky) Yosia Triputra Rahardjo; Devi Putri Pratama; Anggita Dini Fitria; Dita Puspita Septyaningrum; Alief Abdullah Faqih
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 3 (2023): Agustus : DINAMIKA PUBLIK
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i3.276

Abstract

The rapid advancement of information technology has significantly changed the scope of the marketing world. Marketing communication methods that were previously very conventional and traditional have now been integrated into the digital world. Digital marketing is a general term used to describe marketing activities that utilize digital technology. Digital marketing consists of interactive and engaging elements that facilitate communication between producers, traders and consumers. Here will also be carried out the stages of observation, interviews, implementation, and implementation. Dapoer Cesky, which has been active in the food and pastry industry since 2018, understands very little about digital marketing. In addition, partners are given socialization on how to create accounts on digital media such as Google Business and Instagram and how to manage them so that their reach is wider. Through the efforts made, digital marketing has a major influence on growth and development, especially Dapoer Cesky, which is starting to grow its name and business. With the strategy implemented, it is able to encourage economic growth for the Dapoer Cesky business actor to become a superior value and differentiator from other businesses amidst the large number of businesses engaged in the same business sector.
Co-Authors Alief Abdullah Faqih Devi Putri Pratama Dita Puspita Septyaningrum Maharani Ikaningtyas Ragita Widya Kartika Ratna Kusumawati Putri Sonja Andarini Yosia Triputra Rahardjo