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All Journal Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Hybrid Advertising Journal: Publication for Advertising Studies
Ardan Achmad
Universitas Prof. Dr. Moestopo (Beragama), Jakarta
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta Vendra Palova; Ardan Achmad; Nono Sungkono
Hybrid Advertising Journal: Publication for Advertising Studies Vol 2, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta. Teori yang digunakan teori media sosial dan model attention, interest, desire, action (AIDA). Metode penelitian survei dengan pendekatan kuantitatif. Jenis penelitian yang digunakan eksplanatif. Populasi penelitian yakni komunitas Backpacker Jakarta. Sampel penelitian sebanyak 255 komunitas dengan teknik pengambilan sampelnya purposive sampling. Data dikumpulkan melalui kuesioner dan metode analisis data menggunakan regresi linear sederhana. Hasil temuan penelitian menunjukkan terdapat pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta yang signifikan dengan besarnya pengaruh termasuk kategori pengaruh kuat, artinya bahwa semakin meningkatnya penggunaan Instagram Hastag Local Pride Indonesia maka akan semakin meningkat minat beli Komunitas Backpacker Jakarta. Dari hasil koefisien determinasi, diketahui besarnya persentase minat beli Komunitas Backpacker Jakarta setelah dipengaruhi Penggunaan Instagram Hastag Local Pride Indonesia sebesar 57% dan sisanya 43,0% dipengaruhi faktor-faktor lain yang tidak diteliti, seperti iklan di website, iklan di Facebook, dan word of mouth.
STUDENTS’ SATISFACTION IN USING E-LEARNING DURING THE COVID-19 PANDEMIC Herry Hermawan; Natalina Nilamsari; Ardan Achmad
Moestopo International Review on Social, Humanities, and Sciences Vol. 3 No. 2 (2023)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v3i2.58

Abstract

This study considers Transformative Learning Theory of online students. This research aims to evaluate the level of student satisfaction with online learning platforms and learning experiences during the novel coronavirus COVID-19 pandemic. Data were collected through a quantitative study applying online questionnaire carried out in December 2022 – August 2023, using a representative sample (N=104). Findings showed students highly satisfied with the online learning environment and with the school support during COVID-19 pandemic. This study also found that most of the students highly preferred the online learning or the blended learning classroom. The students highly preferred with Zoom as the learning platform and as a course delivery tool. The findings has contributed to the evolving of the Transformative Learning Theory, particularly in online learning in developing contries like Indonesia. This study provides implications to e-education, educators, education institutions, and website system developers of online learning sites dealing with materials and services.
Co-Authors Herry Hermawan Natalina Nilamsari Nono Sungkono Vendra Palova