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All Journal Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Ari Suseno
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Pemanfaatan Media Sosial Sebagai Media Informasi dan Publikasi (Studi Deskriptif Kualitatif pada Akun Instagram @rumahkimkotatangerang) Alfira Damayanti; Isniyunisyafna Diah Delima; Ari Suseno
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 6 No. 1 (2023): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v6i1.1308

Abstract

Media sosial memiliki kepentingan yang signifikan bagi masyarakat, menyediakan informasi yang cepat, efisien, dan akurat melalui berbagai saluran komunikasi yang digunakan oleh organisasi, perusahaan, dan pemerintah. Salah satunya pemanfaatan media sosial yang dilakukan oleh Rumah KIM Kota Tangerang. Sehingga tujuan dari penelitian ini adalah untuk mengetahui proses pemanfaatan yang dilakukan oleh Rumah KIM sebagai media informasi dan publikasi kepada masyarakat serta kelompok informasi masyarakat (KIM) lalu hambatan yang dialami oleh akun instagram @rumahkimkotatangerang. Penelitian ini menggunakan metode kualitatif dengan tipe penelitian studi deskriptif. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Teknik pengolahan dan analisis data menggunakan model analisis data Miles and Huberman, diantaranya yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini, dalam pemanfaatan media sosial Instagram @rumahkimkotatangerang sudah cukup optimal hanya saja ada beberapa indikator yang masih kurang. Serta faktor penghambat yang dialami yaitu konten, design dan minat masyarakat.
Implementasi Komunikasi Antarbudaya Pada Perkawinan Antar Etnis Jawa Dan Sunda Di Pasar Kemis Kabupaten Tangerang Tika Aryana Wibisono; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2403

Abstract

Tangerang Regency is an area with many industrial, commercial and residential sectors. So that many migrants are looking for work and this results in many ethnic groups entering one area. Thus, inter-ethnic marriages have become commonplace because they are a natural process that occurs in multi-ethnic societies, especially marriages between Javanese and Sundanese ethnic groups. Developing perceptions and stereotypes have become obstacles that have an impact on harmony in inter-ethnic marriages. Various obstacles arise because each ethnic group has a different background, culture and beliefs. The aim of this research is to analyze the process of intercultural communication in inter-ethnic marriages, namely Javanese and Sundanese. The method used in this research is a qualitative descriptive research method with a case study approach, with a constructivist paradigm with the subject being 3 Javanese and Sundanese husband and wife tennis couples. The results of the research show that in the Optimistic Phase, couples still feel happy with their partner's cultural differences. They still don't know their partner's culture and experience difficulties at the beginning of their marriage. In the Culture Shock Phase, couples begin to be shocked and confused by their partner's culture, so they experience cutlure shock. In the Recovery phase, they begin to introduce each other to their respective cultures. In the adjustment phase, couples are starting to get used to and adapt and understand their partner's culture.
Strategi Digital Marketing Kafe Dom Social Hub Dalam Meningkatkan Brand Awareness di Sosial Media Instagram Studi Deskriptif Kualitatif Pada Akun @Domsocialhub Fithal Amin; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2485

Abstract

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.
Aktivitas Pemasaran PT. Triartha Cipta Mandiri Dalam Meningkatkan Penjualan Perumahan Granada Rajeg City Tahun 2023 Syarifah Fatimah; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2747

Abstract

Triartha Cipta Mandiri is a company that operates as a housing developer. PT. Triartha Cipta Mandiri (which is shortened to PT. TCM) moves side by side with PT. Rico Cipta Mandiri is located at Ruko Tangerang City Business Park, D/8, Jl. Raya Jendral Sudirman, Banten. Director of PT. Triartha Cipta Mandiri is Mr. Hamsir Siregar, S.H., M.H. PT. Triartha Cipta Mandiri has been established for 10 years with a Deed of Company Establishment from the Tangerang Regency Notary, Mr. Deni Nugraha, S.E., S.H., M.Kn. dated 25-09-2013 and has received approval from the Minister of Law and Human Rights of the Republic of Indonesia, as stated in his Decree dated 27-09-2013 Number: AHU-50281.AH.01.01 TAHUN 2013. So far, PT. Triartha Cipta Mandiri is expanding its wings in the field of selling subsidized houses. The name of the housing developed by PT. Triartha Cipta Mandiri is Granada Rajeg City which is located in Rajeg District, Tangerang Regency, Banten. Houses that sells by PT. Triartha Cipta Mandiri is a subsidized house by the government with a price of Rp. 168,000,000,- and the houses’ building area of ​​30 M2 and a land area of ​​60 M2. Inside the house there are 2 bedrooms and 1 bathroom. Houses marketing is carried out by deploying several marketing agents. Other than that, to carry out sales and purchases that have been agreed with consumers, PT. Triartha Cipta Mandiri entered into a credit agreement at Bank BTN Syariah. During 2023, house sales have reached 74 houses.
Co-Authors Alamsyah Alamsyah Alfira Damayanti Fithal Amin Isniyunisyafna Diah Delima Mochammad Mirza Syarifah Fatimah Tika Aryana Wibisono