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All Journal Jurnal Pijar : Studi Manajemen dan Bisnis
Putu Agus Yoga Brahmanda Ariarta
Fakultas Ekonomi dan Bisnis Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Pijar : Studi Manajemen dan Bisnis

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STRATEGI PENGEMBANGAN USAHA SEKTOR WELLNESS TOURISM PADA AYU SPA BALI: Indonesia Putu Agus Yoga Brahmanda Ariarta; Alpin Angga Guntara; Ni Nyoman Kerti Yasa
Jurnal Pijar Vol 1 No 04 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

This research aims to identify the opportunities, threats, strengths, and weaknesses of Ayu Spa Bali in Badung Regency, Bali. The results of this identification will be used as the basis for developing business development strategies. The approach used in this research is the SWOT Analysis and Internal- External Matrix. The research findings indicate that Ayu Spa Bali has strong strengths and favorable opportunities in its effort to expand its business. Based on the existing environmental conditions, Ayu Spa Bali is positioned in the Growth stage (concentric diversification). Therefore, the suitable business strategy to be developed is the concentric diversification strategy, with a focus on product diversification, differentiation, product branding, and maximizing collaborations with professionals
Co-Authors Alpin Angga Guntara Ni Nyoman Kerti Yasa