Jurnal Pijar : Studi Manajemen dan Bisnis
Vol 1 No 04 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis

STRATEGI PENGEMBANGAN USAHA SEKTOR WELLNESS TOURISM PADA AYU SPA BALI: Indonesia

Putu Agus Yoga Brahmanda Ariarta (Fakultas Ekonomi dan Bisnis Universitas Udayana)
Alpin Angga Guntara (Universitas Udayana)
Ni Nyoman Kerti Yasa (Fakultas Ekonomi dan Bisnis Universitas Udayana)

Article Info

Publish Date
18 Sep 2023

Abstract

This research aims to identify the opportunities, threats, strengths, and weaknesses of Ayu Spa Bali in Badung Regency, Bali. The results of this identification will be used as the basis for developing business development strategies. The approach used in this research is the SWOT Analysis and Internal- External Matrix. The research findings indicate that Ayu Spa Bali has strong strengths and favorable opportunities in its effort to expand its business. Based on the existing environmental conditions, Ayu Spa Bali is positioned in the Growth stage (concentric diversification). Therefore, the suitable business strategy to be developed is the concentric diversification strategy, with a focus on product diversification, differentiation, product branding, and maximizing collaborations with professionals

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Journal Info
Jurnal Pijar : Studi Manajemen dan Bisnis
Website

Abbrev

pmb

Publisher

PT. Naureen Digital Education

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Pijar : Studi Manajemen dan Bisnis merupakan jurnal yang membahas ilmu di bidang Manajemen dan Bisnis, jurnal ini sebagai wadah untuk menuangkan hasil penelitian baik secara konseptual maupun teknis yang berkaitan dengan keilmuan manajemen dan bisnis. Pijar Jurnal terbit 4 kali dalam setahun ...