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All Journal Jurnal Bina Bangsa Ekonomika Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN)
Agus Sujarwanto
Universitas Gunadarma
Economics, Econometrics & Finance Education Social Sciences

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PENGARUH ULAMA DAN FATWA MUI TENTANG PENGHARAMAN BUNGA TERHADAP MINAT MASYARAKAT DALAM MEMILIH BANK SYARIAH DI KOTA BEKASI Agus Sujarwanto
Jurnal Sosial Humaniora dan Pendidikan Vol. 2 No. 2 (2023): Agustus : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v2i2.862

Abstract

The fatwa of the Indonesian Ulema Council (MUI) regarding the prohibition of usury on 24 January 2004 did receive various responses in society, some took it seriously and used sharia banking services, some responded casually. The MUI fatwa is also suspected of being a driving force for Islamic banks. The purpose of this study was to find the effect of the issuance of the MUI Fatwa regarding the prohibition of usury on people's interest in saving at Islamic or conventional banks in Bekasi City. So that it will be known how much the people's interest in saving and people's preferences in choosing a bank to serve their banking transaction needs. The research results obtained are that the MUI Fatwa significantly affects people's interest in saving at Islamic banks in Bekasi with a significance level of 0.000. This indicates that Ulama still play a major role in providing input in the life of the ummah. Other technical factors such as ATM networks, location and access to Islamic bank offices, saving safety and self-identity of savers also have a major influence in determining people's choices of choosing Islamic banks for their banking services with a significance level of 0.000.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING DI CIKARANG Ibnu Cahyo Ramadhan; Muhammad Edy Supriyadi; Tia chisca Anggraeni; Lista Kuspriatni; Agus Sujarwanto
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.499

Abstract

The purpose of this study was to analyze the influence of marketing mix on the purchase decision of scarlett whitening products.  The analysis method in this study using quantitative primary data, the test stages carried out are: validity, reliability, normality, multiple linear regression analysis, F test, t test and coefficient of determination. The data used in this study used a questionnaire instrument with a Likert scale, and valid data that was collected as many as 100 respondents. The sampling method in this study is non-probability sampling with purposive sampling techniques. The testing tool used is SPSS 25. The results showed that variables in the marketing mix, namely products, places, and promotions, had a partial effect on purchasing decisions, while price variables did not partially affect purchasing decisions
Co-Authors Ibnu Cahyo Ramadhan Lista Kuspriatni Muhammad Edy Supriyadi Tia Chisca Anggraeni