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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Madaniya
Maria Theresia Ernawati
Universitas Sanata Dharma
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Other

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Pembuatan Video Campaign untuk Meningkatkan Kesadaran Calon Wisatawan Potensial Berbasis Digital bagi Kampung Wisata Kali Gajah Wong Lucia Kurniawati; Fransiska Desiana Pranatasari; Yuliana Rini Hardanti; Laurentius Bambang Harnoto; Patrick Vivid Adinata; Maria Theresia Ernawati; Gregorius Hendra Poerwanto; Albertus Yudi Yuniarto; Aurelia Melinda Nisita Wardhani
Madaniya Vol. 4 No. 3 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.534

Abstract

Kampung Wisata Kali Gajah Wong adalah salah satu destinasi wisata yang menawarkan keunikan bentang alam, keragaman aktivitas dan budaya urban komunal khas Kota Yogyakarta. Meskipun memiliki potensi yang besar, masih terjadi kendala dalam meningkatkan kesadaran calon wisatawan potensial terhadap keberadaan kampung wisata ini. Oleh karena itu, kegiatan ini bertujuan untuk mengembangkan sebuah video campaign berbasis digital dengan melibatkan dosen dan mahasiswa dari Fakultas Ekonomi Universitas Sanata Dharma. Pengabdian ini telah menghasilkan video campaign yang mampu meningkatkan jumlah kunjungan terutama ke Bendung Lepen.
Sustainable Knowledge, Awareness, Attitude And Intention For Gen-Z Sustainable Consumption Rubiyanto Rubiyanto; Maria Angela Diva Vilaningrum W; Ima Kristina Yulita; Maria Theresia Ernawati; Trisnawati Rahayu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5052

Abstract

Knowledge, awareness, and attitude towards sustainable consumption have an impact on someone to change behavior that is more towards sustainable consumption. This research aims to provide the effect of sustainable knowledge, sustainable awareness, and attitude towards sustainable consumption on intention to sustainable consumption. Data collection techniques using self-administered surveys are self-administered by distributing online questionnaires. The sampling method uses non-probability sampling techniques with purposive sampling. The criteria used in the sampling of this study were Gen-Z who knew sustainable products. The statistical test used in this study to test the data was regression analysis using SPSS 26. In the early stages of testing and data analysis, instrument testing was carried out with validity tests and reliability tests as well as classical assumption tests. Testing of models and hypotheses is done with T-test and T-test. According to this research, sustainable knowledge has no effect on Intention toward sustainable consumption, sustainable awareness affects Intention toward sustainable consumption, and attitude toward sustainable consumption affects intention toward sustainable consumption.
Co-Authors Albertus Yudi Yuniarto Fransiska Desiana Pranatasari Gregorius Hendra Poerwanto Ima Kristina Yulita Laurentius Bambang Harnoto Lucia Kurniawati Maria Angela Diva Vilaningrum W Patrick Vivid Adinata Rubiyanto Rubiyanto Trisnawati Rahayu Wardhani, Aurelia Melinda Nisita Yuliana Rini Hardanti