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All Journal Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming MANAJEMEN DEWANTARA Madaniya Jurnal Ekonomi
Albertus Yudi Yuniarto
Universitas Sanata Dharma
Religion Humanities Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences

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Pengembangan Jiwa Kewirusahaan Masyarakat Dusun Ngasemayu Desa Salam Kecamatan Patuk Kabupaten Gunung Kidul Daerah Istimewa Yogyakarta Rubiyatno Rubiyatno; Theodorus Sutadi; Albertus Yudi Yuniarto; Patrick Vivid Adinata; Nicko Kornelius Putra
Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 5, No 1 (2022): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v5i1.2504

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan wawasan mengenai kewirausahaan, serta membangkitkan dan meningkatkan jiwa kewirausahaan bagi masyarakat Dusun Ngasemayu Desa Salam Kecamatan Patuk Kabupaten Gunung Kidul. Metode yang digunakan adalah penyuluhan dan pendampingan. Kegiatan pengabdian mampu meningkatkan pemberdayaan masyarakat dalam bidang penanaman jiwa kewirausahaan. Hasil pengabdian ini mampu menggerakkan jiwa kewirausahaan peserta sehinggga lebih mengembangkan usaha agar menjadi usahanya menjadi lebih besar, baik dalam jumlah produk yang dihasilkan maupun dalam  pemasaran..
THE INFLUENCE OF PRODUCT DESIGN, SALES PROMOTION AND PRODUCT QUALITY ON CUSTOMER PURCHASE DECISION AT CONVERSE SHOES (STUDY ON MILLENIAL GENERATION): Article Christina Heti Tri Rahmawati; Tjhai Catherine Tanuwijaya; Albertus Yudi Yuniarto
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12538

Abstract

This study aim to determinate: (1) the influence of product design, sales promotion and product quality simultaneously on customer purchase decision at Converse, (2) the influence of product design partially on customer purchase decision at Converse, (3) the influence of sales promotion partially on customer purchase decision at Converse, (4) the influence of product quality partially on customer purchase decision at Converse. This sampling technique uses a non-probability sampling method with purposive sampling technique. The population of this research are millenial generation which is at the age of 21- 40 years. The sample of this research is 100 respodent of millenial generation who already purchased and used Converse shoes and the data was obtained by distributing questionnaires. The data analysis technique used in this study is descriptive analysis, classical assumption test, and multiple linear regression analysis using the SPSS 23 application. The results of the study show that: (1) product design, sales promotion and product quality simultaneously influenced consumer purchase decision, (2) product design partially influenced consumer purchase decision, (3) sales promotion partially influenced consumer purchase decision, (4) product quality partially influenced consumer purchase decision.
ORGANIZATIONAL DIVERSITY: PERSPECTIVE NEED FOR COGNITION, ORGANIZATIONAL SUPPORT, AND ORGANIZATION CULTURE STUDY IN THE INDONESIAN Z GENERATION Ferrynela Purbo Laksono; Albertus Yudi Yuniarto; Nicko Kornelius Putra
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Various studies on issues of diversity have been carried out. This study is related to diversity management (Mazur, 2014). López et al (2019) research linking culture organizations to diversity. Innovative culture can increase respect for diversity. Cole et al., (2018) found identity to be the key to organizational behavior. Identity issues can determine the response of organizational members. Hsiao et al., (2015) found that diversity determines the behavior of individuals in organizations. These various studies indicate that the topic of diversity still requires further research Diversity is a complex issue in many aspects. Organizations also experience many diversity problems. The research wants to know the Zer generation’s perception of organizational diversity, perceived organizational support, organizational culture, and need for cognition. The study aimed to examine the influence of perceived organizational support, organizational culture, and the need for cognition on organizational diversity. The sample of this research is the Zer generation throughout Indonesia. The total sample collected is 335 respondents. The analysis uses Multiple Regression. Analysis tool using SPSS. This study's findings show that simultaneity influences perceived organizational support, organizational culture, and the need for cognition of diversity. Although, the findings partially show there is no influence between perceived organization support and diversity. On the other side, there is an influence between organizational culture and the need for cognition of diversity.
Pembuatan Video Campaign untuk Meningkatkan Kesadaran Calon Wisatawan Potensial Berbasis Digital bagi Kampung Wisata Kali Gajah Wong Lucia Kurniawati; Fransiska Desiana Pranatasari; Yuliana Rini Hardanti; Laurentius Bambang Harnoto; Patrick Vivid Adinata; Maria Theresia Ernawati; Gregorius Hendra Poerwanto; Albertus Yudi Yuniarto; Aurelia Melinda Nisita Wardhani
Madaniya Vol. 4 No. 3 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.534

Abstract

Kampung Wisata Kali Gajah Wong adalah salah satu destinasi wisata yang menawarkan keunikan bentang alam, keragaman aktivitas dan budaya urban komunal khas Kota Yogyakarta. Meskipun memiliki potensi yang besar, masih terjadi kendala dalam meningkatkan kesadaran calon wisatawan potensial terhadap keberadaan kampung wisata ini. Oleh karena itu, kegiatan ini bertujuan untuk mengembangkan sebuah video campaign berbasis digital dengan melibatkan dosen dan mahasiswa dari Fakultas Ekonomi Universitas Sanata Dharma. Pengabdian ini telah menghasilkan video campaign yang mampu meningkatkan jumlah kunjungan terutama ke Bendung Lepen.
Co-Authors Christina Heti Tri Rahmawati Ferrynela Purbo Laksono Fransiska Desiana Pranatasari Gregorius Hendra Poerwanto Laurentius Bambang Harnoto Lucia Kurniawati Maria Theresia Ernawati Nicko Kornelius Putra Patrick Vivid Adinata Rubiyatno Rubiyatno Sutadi, Theodorus Tjhai Catherine Tanuwijaya Wardhani, Aurelia Melinda Nisita Yuliana Rini Hardanti