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All Journal MANAGER: Journal of Management and Administration Science INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Nurdin
STIE Ganesha
Humanities Economics, Econometrics & Finance

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The Roles of Telemarketing in Marketing of Marketplace at PT. LTP South Tangerang Encep Sopandi; Nurdin; Ahmad Fadli; Badriyah; Dadang Surya Kencana
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.371

Abstract

This research was conducted to determine the role of telemarketing in job marketplace marketing at PT LTP South Tangerang, the main purpose of this study was to determine the role of telemarketing in marketing the installation of job vacancy information at PT LTP South Tangerang, Telemarketing obstacles in the marketing process of installing job vacancy information, and solutions carried out to overcome obstacles that occur during the marketing process of installing job vacancy information. This research was conducted using descriptive qualitative methods, with data collection methods carried out, namely observation, interviews, and literature studies. Based on the results of the study, it can be concluded that the role of telemarketing in job marketplace marketing at PT LTP South Tangerang is to increase the number of customer databases, develop customer relationships by telephone, conduct digital marketing to increase the use and branding of job marketplaces, influence prospective customers to be interested in posting job vacancy information ads, direct and assist the process of posting job vacancy information. There are still obstacles experienced including inadequate telephone facilities, poor telephone networks, not directly connected to the target telephone recipient, and invalid database contact numbers. Then solutions were obtained to overcome existing obstacles, including solutions for inadequate telephone facilities, namely routinely cleaning the chace, preparing cellphone storage reserves and adding telephone facilities. The bad network solution is to change the provider, the solution if it is not directly connected to the target telephone recipient, namely by increasing the number of databases to be called and follow up and ask for HRD contact information so that it can be contacted directly, Then the solution to invalid contact numbers is to update the database with more relevant sources.
THE INFLUENCE OF BRAND ASSOCIATION ON PURCHASING DECISIONS WITH BRAND AMBASSADORS AS A MODERATING VARIABLE Dian Wahyuningsih; Nurdin Nurdin; Dicki Bagus Chandra; Rizal R. Manullang; Zamhari Zamhari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

Backgrounds: Researchers have the belief that it is also used as a hypothesis in this research regarding the Brand Association variable which can have a positive relationship and a significant influence on purchasing decisions because the more and better brand associations will make the product more known to the public, regarding product identity and product quality. Objectives In the end, the public/potential consumers can make purchasing decisions. Apart from that, researchers also believe that if the influence of the Brand Association variable on Purchasing Decisions is moderated by the Brand Ambassador variable, it can further strengthen the influence of the Brand Association variable on Purchasing Decisions because Brand Ambassadors will convince buyers of product quality, product suitability, and so on. Methods: This research is quantitative research with an explanatory approach, namely research that uses previous research as a basis for building new arguments to prove the influence of the Independent variable on the Dependent variable and the strength of the moderating variable in strengthening the relationship between the two variables (Kurniawan, 2018). The data used in this research is secondary data distributed digitally to MS Glow consumers spread throughout Indonesia, totaling 300 consumers. These data were analyzed using the Samrt PLS 4.0 analysis tool. Results and Conclusions: The results of table 3 of the path coefficient show a positive relationship direction and a significant influence because the P-Values value is positive and is below the 0.05 significance level, namely 0.021. The results of the second row of the third table of Path Efficiency show a positive relationship direction and a significant influence on Purchasing Decisions because it has a positive direction and is below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.021. Thus, the first and second hypotheses in this research can be proven and accepted.
Co-Authors Ahmad Fadli Badriyah Dadang Surya Kencana Dian Wahyuningsih Dicki Bagus Chandra Encep Sopandi Rizal R. Manullang Zamhari Zamhari